- Yoel Roth leads the Match Group to reduce the inappropriate messages on dating applications.
- Match Group uses the artificial intelligence of abusive messages, enhancing respectable dating reactions.
- Dating applications face user loss due to toxic behavior; The match group focuses on safety improvements.
The former Twitter trust and safety chief, Yoel Roth, leads a Match Group initiative, the parent company of Tinder and Hinge, to address a continuous problem that leads young women away from applications: inappropriate messages.
“For men in particular, a large part of our safety approach focuses on leading behavioral change so that we can make dating experiences safer and more respectable,” Ruth told the Financial Times.
Ruth previously led the team that set rules for what was allowed on Twitter, but he resigned shortly after Elon Musk took over the platform in 2022. He joined the match in February 2024 as a deputy head of trust and safety, and he is responsible for overseeing moderation through content by dating applications .
Despite other platforms, including Meta, and the transition to end the verification of facts and other safety programs, Ruth, who dealt with online harassment after talking against Twitter, said the match “will double safety” instead.
“We are not only doing that because we believe it is the right thing to be ethically done,” said Ruth VT, “We do it because we know it is the right thing from the work perspective.”
Ruth said that taking advantage of the tools of artificial intelligence can refer to messages that can be considered offensive or public sexual, noting “a real need and opportunity to help people understand the rules and behaviors that correspond to respectful and consensual dating.”
Until now, he has seen some success in pushing users towards more respectable interactions, with one -fifth of users who receive claims asking them to reconsider their message as it takes advice, according to a match, as FT said.
A survey of the year 2023 by the match industry, which is not affiliated with the Match Group group, It showed that about 20 % of women in the United States reported regular exposure to toxic behavior on dating applications, compared to only 9 % of men. One in three users also reported to leave a dating application at some point on toxic behavior.
Because of dating fatigue, women also create their own alternatives. A journalist who has no previous experience in the event created dating events, as single people can meet realistic life and form deeper contacts, which soon started in the United Kingdom and the United States.
Between May 2023 and the end of 2024, a report from the UK behavior research group said. Bumble and Hinge also mentioned the loss of 368,000 and 131,000 users, respectively, in the same period.
The match group did not immediately respond to a request for comment.
