Tether gets a minority stake in the Italian giant Juventus

Tether – The company is behind the largest stablecoin in conditions Market value, USDT – has announced a minority ownership share in Juventus.

The latter is the most successful football club in Italy, where he won the local ARI 36 times. According to some studies, it also has the largest fans base in the country.

Tether enhances its presence in the world of sports

According to a joint document with it CryptopotatoThis strategic investment of Tether allows the integration of its digital assets, payments, artificial intelligence experience and the newly acquired biotechnology in the sports industry. The company may also assemble a first -class consulting team for this initiative.

In addition, getting a minority stake in Juve (as the team title) will allow Tether to promote Blockchain technology and the adoption of Stablecoin in the prevailing sectors such as the world of sports. Speaking of the deal was the CEO of the company – Paulo Erdino:

It is in line with our strategic investments in Juventus Be a pioneer in Merging new technologies, such as digital assets, artificial intelligence, and biotechnology, with the established sport industry to push change worldwide. We will explore methods of innovative cooperation and the possibility of a revolution in the global sporting scene. “

It is important to note that this is not the first interaction of the company with a football team. In 2023, the plan ₿, an initiative founded by Tether and the cityProfessional soccer club He competes in the Swiss Premier League.

The company behind Usdt Stablecoin cooperated with Juan Sartori, whose extensive experience includes participation with the English soccer team Sunderland AFC, the French in the Monaco role and the European Club League.

Italian encryption and football

Juventus participated in the encrypted currency sector in September 2018 by partnership with the Blockchain Socios.com platform to launch the symbol of official fans Juventus. Last year, that Bee Zondacrypto New sleeve shepherd and official encryption encryption partner, which increased its promotion in this industry.

Other Italian football clubs that have them Hands shake With entities that represent the digital assets sector, it includes AC MILAN ink A care deal with Bitmex, SSC NAPOLI that cooperated with Upbit, and more.