A recent study conducted European Central Bank (European Central BankHe showed that European consumers do not care very much about adopting the digital euro.
This data represents a major challenge for policy makers, who will need to find effective strategies to encourage the use of this digital currency.
European Central Bank questionnaire: a little attention to the digital euro
The study, called “Consumer positions towards the central bank’s digital currency”Participate almost 19,000 people in 11 countries from the eurozone.
The results highlighted that the majority of the respondents Please use Traditional payment methodsSuch as cash, current accounts or deposit accounts, instead of allocating money for the new digital currency.
European Central Bank request from the participants It is supposed to invest 10,000 euros Divided between different payment options.
The digital currency of the Central Bank was chosen only for A small percentage of the totalThis indicates a clear preference for the tools already established.
One of the main reasons for the low tendency to use the digital euro is Lack of visual added value Compared to the already available financial tools.
Citizens prefer to continue using Widely Payment methods, whether for online transactions or not connected.
According to the study:
This result indicates that persuading some value users to A to A. CBDC It can be a challenge to policy makers, and there will definitely be necessary to conduct more research in this field. “
In other words, consumers do not see the euro digital Innovation is indispensableMake her adoption widely more difficult.
Even if the launch of this digital currency may happen without affecting Financial stabilityThe question remains on how to motivate users to use it.
The role of communication to overcome the resistance
Looking at the current resistance, the European Central Bank stressed the importance An effective communication strategy To clarify the benefits of the digital euro.
According to the study, one of the most useful ways to involve the European public is to use Educational video content.
In particular, the participants who watched a short media video about the features of the new currency were More to change their opinion And the adoption of the new payment tool:
“It is likely that consumers who showed a short video with clear and brief communication about the main features of the digital euro will change their opinion on this new form of payment, thus increasing the possibility of adopting compared to an unimaginable monitoring group.”
This indicates that the organized media campaign can positively affect citizens’ opinions, which stimulates more interest in the digital currency.
While solutions are searching in Europe to enhance the accreditation of the digital euro, in the United States ’opposition to the Central Bank of Digital Currencies (CBDC) grows.
during Hearing the Financial Services Committee in the House of RepresentativesThe actor Tommelin stated that The US Congress must firmly oppose CBDCS. According to Emeer:
“CBDC technology by nature is anti -America.”
Moreover, EMMER re -presented CBDC State Anti -Service LawA bill aimed at preventing US administrations in the future from providing a national digital currency.
Europe is divided between caution and the need for innovation
If CBDCs in the United States is strongly opposed, the discussion in Europe will remain open. On the one hand, consumers appear to be reluctant, on the other hand, some financial leaders emphasize their strategic importance.
the Deutsche Börse, Stephen LithnerAlready highlighted how the digital euro can Enhancing the financial independence of Europe.
This vision contrasts with the current difficulties of acceptance by users, creating a challenge for European institutions.
Despite the efforts of the European Central Bank, the fading enthusiasm of the Europeans of the digital euro represents a A big obstacle To an introduction.
The lack of a clear competitive feature compared to current payment methods hinders adoption, while information and communications can be essential tools to persuade consumers of the value of the new currency.
Meanwhile, the discussion remains open: while the strategies are evaluated in Europe to integrate the digital euro into the financial system, in the United States opposing the central banks issued by the central bank. The future of CBDCs, therefore, is still uncertain.
