- Elon Musk’s X works with Adtech Magnite to enhance software sales.
- Magnite is a large platform on the side of the display, which helps publishers control their sites and applications.
- X recently expanded its advertising partnerships.
Elon Musk’s X has signed a partnership with Adtech Magnite, the latest in a series of deals signed with software advertising companies, according to Business Insider.
Magnite runs the supply side platform, technology that helps web publishers, applications and broadcasting television service providers to manage and sell ads. It is one of the largest SSPS in the United States with a market share, according to the Pixalate Analysis platform.
Magnite spokesman confirmed the partnership with X and said that it provides advertisers with an option to include or exclude X stocks from their media purchases.
X did not immediately respond to a request for comment.
Magnite joins Google and PubMatic as official seller of X. X. X has previously forged a partnership with INMOBI, but Adtech did not provide ads on X for more than a year, as BI mentioned previously.
By opening the stocks of ads in front of partners, X can take advantage of the theory of additional declared request-including companies that may not have previously thought about buying X or other social media ads.
This can help fill the gaps that cannot sell the X sales team and the self -service purchase platform. However, it is likely to be purchased at a lower price, and X will have to share some of these revenues with Adtech partners.
Before MUSK acquired the company (which was previously called Twitter), it was sold directly and did not make its stock available to the ADTECH sellers of an external entity.
X works to reflect the large deficit in the revenues that came as many advertisers withdrew them or reduced their spending significantly on the platform after MUSK acquired the company in 2022. uploading its verification system, and allowing it by pre -prohibited accounts on the statute.
Sometimes the behavior of musk towards advertisers was not friendly. The famous companies told the companies that withdrew ads from X to “Go Fuck Yourself” during an interview 2023 on the stage. X is also sued 11 advertisers, claiming that they had collectively plotted the boycott of X through their membership in a commercial body initiative that is now called the Global Coalition of responsible media.
Mediardadar, a marketing intelligence company, estimated that US advertising revenues in X amounted to $ 1.4 billion in 2024, a decrease of 28 % of nearly $ 2 billion that were spent on the platform in 2023. The number of advertising companies increased on X in 2024 15 An annual basis- throughout the year, for all Mediaradar, which analyzes a committee of more than two million American users.
Despite some conflicts on the advertising side, X is still an influential platform under Musk, which was in the spotlight as a strong political figure after President Donald Trump’s re -election.
