Wiz khalifa talks about smoking with Snoop, dreams of Bob Marley, horses with Lenny Cravitz and selling herbs in Germany

Editor’s note: This article was originally published in August 2024. It was updated in April 2025 for clarity and reflect changes in the German hemp market.

“When cannabis is organized, it only helps, it does not harm. At this stage, there is no way to do so no Organize it and help everyone instead of paying it as if it is something that does not matter. We have crossed this point. This is not the Stone Age. It is the quadruple age. “Rap singer and famous businessman Wiz Khalifa The back tends, a cloud of smoke in the air and is reflected in the codification of hemp.

For a man who built an empire on a one -year -old factory by governments all over the world, Wiz speaks with the authority of a person who witnessed – and pushed – the tide in both culture and industry. His brand, Khalifa kush, It was launched nearly a decade ago and is now synonymous with the recent hemp, which was recently expanded to the European market, from Germany.

“All the older cats smoke”

The development of hashish’s love was almost inevitably for Wiz. He grew up in the studio, surrounded by the most experienced musicians who smoke while creating, the herb became intertwined with its creative process. “That’s all I was ever: smoking and creation,” he says. “Being around many musicians, all the older cats smoke. When they came to the studio, they were heading. It was not important if they were 21, 22, or a little larger; if they had companies, or family, all of this … they will come to the studio and that will be their time to go out, smoke and create.”

As he gets older and more firm in his career, WIZ’s relationship with hemp deepened. “The longer you Curren $ YWe smoke and only go into cold tasks, do things and meet people. This was when Twitter was really common. So I met a good group of people, and we can only gather around fate and music; This was our lifestyle. This is what really has become for me: a society of similar people to think and we are able to grow. As the laws change and became less cruel, we were able to express ourselves freely through fate. “

Also read: Wiz khalifa on his favorite smoke stains and dealing with herbal -free countries: “Smoking makes everything better, but there are other things to do in life.”

Over time, his relationship with hashish has evolved from personal passion to a commercial project: khalifa kush. But this was not only about a product description; It was about sharing an experience, a lifestyle I loved, with the world.

Khalifa Kush, as Wiz, began, “Maybe 10 to 12 years ago” when he was in contact with Berner, rapper and A major figure in the area of ​​cannabis. This friendship was a catalyst for a leading brand in this industry. “he [Berner] “Show everything about hashish: How to create strains and how to move forward with them.

Germany: Europe Gate

Khalifa Kush has officially entered the German market in 2024, a step that was years of making. “We have gone through the German market a few years ago,” he said, he said DJ Saul, CEO of khalifa kush. The company has made a partnership with Berlin Mind group, A leader in the German medical cannabis sector, to ensure that the compatible product starts completely.

Wiz khalifa closes German distribution deal – with permission

Wiz witnessed an ideal match in the Mind Group. “They understand us, our brand, and how to grow [cannabis]”They are ready to develop themselves,” the presence of everything is alignment and the ability to move forward without stumbling in the usual operations is really important to me. “

Germany explained the limited hashish to use adults in April 2024, allowing possession, personal cultivation and non -profit cannabis clubs. This transformation created new chances of brands such as khalifa Kush to reach a broader base for consumers while maintaining medical focus through partnerships with pharmacies.

CEO and founder of rationalism, Finn Hinsel, He stressed the synergy: “We believe in the power of heredity and that different genetics can have different positive effects on patients depending on their signal.” Cooperation between the medical brand of the Khalifa Kush and Sanity Group group, the unique khalifa kush strains of more than 3000 pharmacies across Germany.

“Completely compatible at all times”

Bringing a brand to the United States in the cannabis market in Germany was not easy. DJ Saul asserts that compliance and quality control were critical priorities. He said: “We are working closely with our partners to ensure that every product that reaches customers adheres to our commercial brand standards through multiple standards – THC %, humidity levels, cutting, etc. – while maintaining its compliance in each market.”

“The advertisement is organized in Germany through the pharmaceutical advertising law (” HWG “), which we are fully compatible at all times,” says Finn Haensel of Sanity Group.

Also read: Gary Payton wants you to rethink hemp: “It is related to mental health … My mother has returned in her last days.”

While Khalifa Kush is known in the United States primarily as an entertainment brand, its entry into Germany emphasized the medical benefits of genetics, a strategic step as the country’s adult use market is slowly.

Does hashish make you lazy?

“I don’t blame people for thinking about it [cannabis makes you less productive]Because smoking puts you in a place where everything feels comfortable. “

It confirms that maturity plays a role in responsible use. “I think it is something age. You should be in the era of smoking responsibly and be a product. It only depends on the place where you are in your life,” he says. “If you have to work every day or assume responsibilities, smoking will not be suitable for the timeline as much as a person like me.”

“Certainly Snoop”, horseback riding with Lenne Cravitz and “Stoner Mount Rashmore”

Think about iconic smoking sessions, Wiz Snop Dogg and Juice J among his favorite collaborators. “Snoop interview, trading with Snoop, the ability to go to the joints with Snooop – this was the most prominent in my smoking career,” he says.

He dreams of fires with Bob Marley and imagines joint sharing with Lina Kravitz, and perhaps even horseback riding after a smoke session. “It will be great like hell,” laughs.

A vision for global expansion

In the future, khalifa kush still follows international growth. “Our goal is to continue to expand throughout the United States and Europe (wherever possible) in the coming years, without sacrificing the quality of the product,” says Saul.

The brand also explores opportunities in Central, Southern, Asia and the Middle East. For Wiz, the task remains clear: “I want to be one of the corridors as much as the quality goes – not just trying to earn money or take advantage of the changing laws, but in reality help people with a good plant and a good product.”

Read the following: “Willy Wonka of Weed” opens the doors to the raw factory: Here we have seen

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This article was originally published on Forbes It appears here with permission. Article from an external source. It does not represent Bantzena reports and has not been edited for content or accuracy.

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The image with the permission of the successor of Kush