The distinctive unbalanced code sector witnessed an explosive growth in 2021. It has swept all artists, investors and crowds in frenzy. However, his rise followed the meteor from the recession, which prompted questions about the sector’s sustainability.
Alexander Salnikov, co -founder of RARBALL, believes that the market does not face a collapse but rather a shift. In an exclusive interview with Beincrypto, Salnikov presented his view on NFTS in 2025 and its role moved forward.
Is NFTS still relevant in 2025, or is it running its path?
The appearance of NFTS, fed by excitement and speculation, was inevitable in the market that suffers from this rapid innovation. However, like many emerging techniques, this early increase was followed. The noise has made the way to the facts of the market maturity and sustainability.
According to the latest report issued by DAPPRADAR, Art Nft Market witnessed a great increase in 2021, with trading volumes of $ 2.9 billion. However, by the first quarter of 2025, the trading volume was recorded at only $ 23.8 million, which represents a 93 % decrease.
Likewise, the number of active traders reached its peak at a standard level of 529,101 in 2022. However, this number decreased sharply by 96 %, with 19575 active traders remaining by the first quarter of 2025.
Precedent a report From DAPPRADAR it revealed that the overwhelming performance was not just a trend in 2025. In fact, 2024 was one of the worst years of performance in the NFT market since 2020.
Despite the decrease, Rarible’s Salnikov has maintained a positive look at the sector. He stressed the importance of the clear purpose when it comes to NFTS.
“Once, after the .com explosion, the main headlines rang that the Internet was only a heresy. But with the integration of more technology companies in daily use cases, it became rooted as part of life,” said Beincrypto.
Salnikov argued that confidence is diminishing quickly when NFTS is only looking at as speculation assets. On the other hand, the projects rooted in the participation of real society or provide concrete benefit provides a clear value, which makes the amount that is useful to understand them easily.
Meanwhile, instead of watching the decline in the sector as a collapse, the executive authority believes that the market re -calibration, with the concentration shift away from the speculative noise towards projects of more sustainable value.
He said: “The speculative stage of its moment was, but we are now watching NFTS developing into the actual infrastructure – Tools are used to build new societies, products and new digital economies.”
NFTS behind noise: Opening the real world’s utility
Salnikov emphasized that the interest in the NFT space is no longer a far concept – it is happening now. Creators are used for membership, brands for loyalty programs, and games for the player’s identity.
He pointed to an increasing rapprochement between digital and material worlds, as NFTS is related to goods, events and even realistic origins. Binance Research’s April 2025 a report More emphasis on this trend.
The report highlighted many partnerships in the real world, indicating interest in NFTS. Examples include NFT supported by Azuki with Michael Lau, the World Juerasic World collaborators in Sandbox, EGRYPTO anime with Eparida, and Soneium Sony platform from Sony with Line to create Mini-WEB3 applications.
“The next wave of growth is not related to chasing trend – it relates to canceling new types of property and access to being original to generate the Internet,” he noticed.
While this perspective provides optimism, the reality of many companies is completely different. Due to the low trading volume, the main platforms such as Bybit, X2Y2 and Kraken resorted to stopping their NFT services.
Those who did not close alternative ways. For example, Magic Aden expanded beyond NFTS with a sling climb. However, Salnikov rejected this strategy, commenting,
“We are not trying to adhere to the features other than NFT only to stay busy-we build the NFT trade that suits the societies that you already use.”
He explained that this approach uses standard and customized markets on the chain. Creators can allocate them to suit their specified fans, whether it is a gaming project, L3 or an old brand.
“NFTS is the feature-it only needs the right frame,” the rare co-founder stated.
When fame fades: celebrity -backed NFTS revenues
Return, there was an interesting trend during the NFT HYPE era is the participation of celebrities. High -level figures such as Justin Bieber, Madonna and Neymar jumped on the cart, and attracted great attention to the sector. However, their investment strategies were not particularly good.
In January 2022, Bieber 500 ETH (about $ 1.3 million at the time) spent on a boring monkey #3001. This NFT of the Yuga Labs’ Bored Ape Yacht Club (Bayc) collection.
However, according to the latest DataNFT is only 13.51 Weth (about 24,174 dollars), a decrease of 98.1 %. Although the singer did not sell NFT, he did not receive great attention recently, without any promotional efforts or noticeable discussions about him.
Thus, while celebrities can attract attention to NFTS, this highlights the need for a substance that exceeds the same name. As Salnikov pointed out, the participation of celebrities in the sector is passing.
According to him, the name of celebrities alone cannot replace real creative trend or a strong society.
“Celebrity drops will come and go – it is the culture behind it that determines whether they stick,” he said.
He said that celebrities who treat NFTS just goods deter the masses. However, when the NFT drop is deliberate and really clicks to something meaningful like music, fashion or Vandum, where the permanent value is found.
“We are interested in working with creators who build long distances from just chase newspapers,” Lincrypto revealed.
The executive also clarified the need for a more easy and easy -to -use approach to attract interested users. He detailed that users should not feel on board the plane “like a technology show.” Salnikov pointed to a rare, for example.
According to him, Rarible focuses on ensuring that every market based on its platform is a product they really want to use. This includes features such as Fiat onramps, low -cost mint, a clean user interface, and most importantly, the content that is frequented with users.
Salnikov concluded that “we do not sell NFTS – we are dealing with experiences that coincide with just onchain.”
Although the NFT market faces continuous challenges, it remains to see whether the industry enters a new stage of growth or if the additional obstacles are waiting for its development.
Disintegration
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