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- Facebook’s cultural importance on rocks was for years.
- Email messages between Mark Zuckerberg and Facebook Exec reveal Meta concerns about the social network.
- Email messages were used as a guide to a FTC monopoly lawsuit against Meta.
Mark Zuckerberg has been concerned about the importance of Facebook’s cultural importance.
Email messages from April 2022 were presented between Zuckerberg and Tom Alison – Facebook Mitta President – in court this week during the FTC’s anti -monopoly trial against Meta.
The main theme for e -mail exchange: How to maintain a Facebook link.
Zuckerberg wrote: “Although the participation of the FB application is fixed in many places, it seems that its cultural importance is decreasing quickly and I am afraid that this is an indication of future health issues,” Zuckerberg wrote.
He added that even if Instagram and WhatsApp were good, they did not see a way to success for Meta if Facebook stumbled.
Just months before these email messages, Facebook has played rollers widely, the short video product that resembles Tiktok. While Zuckerberg said in emails that he agreed with the last Facebook resource turning into rollers, he wanted to “make sure we have a unique vision” for the Facebook application.
So, what was a mistake on Facebook, then?
According to email messages, here it did not affect the importance of Facebook cultural at that time:
- It seems that the classic act of Facebook represented by a “friend” has lost someone who has lost his luster. Zuckerberg wrote: “First, many charts for people’s friends are meaningless and do not fill people who want to hear or communicate with them, adding that the act of a person’s friendship also felt“ heavy weight ”for users.” Do you want to see as a person who adds friends to FB, or do you prefer to see the addition of the person to IG? “In the same exchange, Zuckerberg provided three options for Almal It helps in a Facebook link, including a “crazy idea”, one of wiping the graphs for the friend of the people and starting from scratch.
- People used to resort to other platforms, such as Instagram, to follow friends and public figures. Zuckerberg himself admitted that he was more likely to follow a browser or MMA fighters on Instagram or Twitter. Zuckerberg said: “Every other modern social network is based on follow -up instead of a girlfriend, so it seems that the FB application can be old because he did not adopt this basic innovation,” Zuckerberg said.
- Facebook attempt to focus on groups with groups still needs to work. “I am optimistic about community correspondence, but after running in FB groups for several years, I am not sure how much we will be able to pay this,” Zuckerberg wrote. “The groups can never be large like a girlfriend/follow -up, and that many of the group’s behavior moves to messages anyway.”
- Its pressure in the short video needed to feel more socialAnd also unique on Facebook. Zuckerberg said that although a batch of Facebook rollers was good to influence interesting content in the summary, it reduces the social feeling of a feeling of contacting the person who creates the content, “especially if it is not made on Facebook. Alison responded to Zuckerberg in one email message that” the problem with Facebook is that we do not have an environmental system Culturally related general general content is a basic line because it consists mainly of the content of news and videos. “
- Facebook has a group of competitors – even his brother, Instagram. Tiktok, YouTube, Twitter and Reddit appeared on the stock exchange. Smaller social applications have also been indicated, such as Breal and Poparazzi Friends. But one of the most interesting competitors was Instagram, especially since its Facebook acquisition is essential in the FTC case against Meta. (It seems that the largest Instagram, Adam Museri, was in these emails.) “The distinction between IG and FB is important, but I think we need to find a strategy that does not leave a single service that chooses the ruins that the other service leaves behind or the presence of artificial or unreasonable service.” “Currently, IG works well on cultural importance and FB is not, so I am more focused on discovering a long -term FB track.” Nothing is like a little competition.
