Apple suddenly dropped a few minutes in the WWDC keynote on Monday. The perpetrator seems to be one word: Siri.
After about six minutes of the presentation, the Apple arrow suddenly decreased over 2.5 %, from about $ 206 to less than 201 dollars. This is equivalent to 75 billion dollars in the market value.
Just seconds ago, the head of the Apple Craig Federight program on stage was calling for Apple Intelligence features that the company has already published in recent months, such as Genmoji, smart responses, and photo cleaning tools. Then it is the focus of Siri. This is when things became embarrassing.
“We continue our work to provide features that make Siri more personal,” Federge said. “This work needs more time to reach a high quality tape, and we look forward to sharing more about it next year.”
Translation: AI’s regeneration of the artificial intelligence provided by the Apple from Siri is still not ready. Investors may not like to hear it.
The Wall Street was hoping and waiting for the great Apple Amnesty International to advance for about a year. It was not high expectations that WWDC 2025 would produce huge new progress here.
However, competitors such as Google, Microsoft and Openai are progressing, with new models of artificial intelligence, Chatbot promotions and its features throughout the industry every week. Instead, Apple repeated its message on Monday that the main artificial intelligence features are still in business.
Earlier this year, Apple was forced to withdraw ads after the industry monitoring said that the company’s “now available” demands about Apple Intelligence. Including the next generation, Siri, exaggerated what was already ready.
The delay confirms a deeper problem: Apple was slow to build infrastructure and basic models that operate modern artificial intelligence.
The old Apple play was to stay calm until everything was perfect. But in the AI Arms race, the waiting may not win. These days, just admit that you are sometimes not ready to wipe tens of billions of market value.
