- Patek Philippe Nautilus 5711/1A has become a pop culture icon in the twenty -first century.
- It was stopped in 2021 strategic step, not a reaction to the slowdown.
- The repercussions only increased its status, which led to high prices in the secondary market and supported 5711/1A as a modern legend.
In a manufacturer based on scarcity and accuracy, Patek Philippe Nautilus was the Hurological equivalent to drop the Bugatti engine in Prius. Steel, athlete, is supposed to be “beginners”, and the watch that everyone wanted, is one of the world’s largest athletes to the best -selling artists.
This is exactly the reason why Patek was forced to pull the plug on one of the most popular watches editions ever …
In the 1970s, the Swiss watch industry was suffering from the quartz and well -being crisis Mason You need a new game plan.
Gérald GentaThe legendary surveillance designer in the twentieth century shocked the world with Odmarz Royal Oak, which dares luxurious production of anything but a precious metal, and made stainless steel situations with integrated bracelets that are most popular in all pieces. Ports hours seem about to come at the forefront of the conversation.
Patek PhilipIt does not outperform a Hurologic competitor, who assigned the designer himself to formulate his answer to the growing market. It was large, bold, made of steel, shockingly, like gold. The plural amateurs were confusing. But over time, Patek Philippe Nautilus (Reference 3700/1A) became preferred for worship.
Nautilus anniversary
After 30 years, Patek Philippe released 5711/1AMore accurate version, update from the original NAUTILUS. He sat slightly larger on the wrist at 40 mm, although for modern watches, this size seems to be the choice of people.
5711/1A Patek was quiet. There was no diamond around the blue phone. No complications. Just a pure design, made of steel, bears the sporty heritage that is envied by Patek Philippe.
Those who know it see it is the sleeper watch in the end; Elegance enough to wear with a suit, informal enough for the Euro summer, but rare enough to separate you from each other Rolex wearer on this planet. Only when 5711/1A appears to turn to the afternoon, its cultural attractiveness reached amazing new heights.
Patek Philippe that broke a pop culture
By late 2010, Patek Philippes was the watches that were sitting on the wrist of Jay Z, Liberon James, Drake, Brad Pitt, and even the favorite son of Audemars Piguet John Mayer.
Ed Sheeran, who could finance his impressive wrist game in a small country, was seen wearing the brand during his live shows and suddenly, the simple solid sporting watch from Geneva all over Instagram, Watch Youtube, and pictures behind the scenes of the American Professional League cabinet rooms and registration recordings.
The 5711 retailer was always hovering about 30,000 USD, but getting one retail was almost impossible unless you had years of purchase or you are in the Christmas card menu to announce. Until then, you are lucky.
In the gray market, however, prices rose. By 2021, prices paid $ 150,000, feeded by cryptocurrencies, epidemiological boredom, and the establishment of Tiktok from the collection of luxury. It is no longer just watching obsessive who taste the demand for this contemporary worship; Fashion editors, sports shoes, VC Bros, and your colleague who sold JPEG for six desperate numbers at this event.
Of course, for Patek Philippe, this was an ideal storm: limited production, high demand in the sky, and Swiss brand sizes for their pieces like Rolex submarines. Then, in early 2021, Patek Philippe Thierry Six was dropped a bomb: 5711/1A was supposed to be stopped.
Hear the stop around the world
Of course, this step surprised the surveillance world. This was the best model for Beetic Philip. The person who wanted everyone. However, the president saw the growing popularity of Nautilus as non -sustainable, and wanted to protect the brand safety. Since Patek Philippe has increased its appearance outside the world of the most isolated watches, he does not want to be known for only one model.
“We cannot put one hour over our pyramid. Not from us.”
Thierry Stern, Patek Philippe President
Self -preservation was in the modern era. Patek Philippe, a trademark based on eternity and inheritance, cannot be Mimi online. But not without one final repetition, 5711/1-014, with Sunburst green disk.
After that, (as we got to Patek Philippe: They loved surprises), the Swiss luxury watchmaker surprised the world again, dropping 5711 signed in Tiffany in December 2021: Robin Eg Blue Limited edition of 170 pieces. In the same year, one was sold at an auction of more than 6.5 million dollars (about $ 10 million Australian).
Repercussions
Since the final Swansong became 5711/1A, it became a horism legend; The hour has made stainless steel a cold icon cannot be obtained.
While the turbulent gray market and customer morale will always affect the price of old pieces, the cheapest example of Chrono24 still sits north by $ 150,000, at the time of this report, as it decreased slightly from the height of 2022.
Behind it, white gold 5811/1G, holds the same iconic silhouette but not the same story. It is heavier, warmer and less than deliberate. By removing 5711/1A, Patek Philippe did not harm his statues. He did so, as the modern solid sport watch turned cultural residue … and made this exclusive brand that is no less than the elite, again.
