- Zekr and Polestar Challenge German luxury with first -class performance.
- BYD dominates the comprehensive market, but it lacks a real distinct attractiveness.
- Brand Prestige keeps a porch forward, but for how long?
For decades, European luxury cars were the standard – specific engineering, duplicate interiors, and a level of position that justify their prices. But after the recent driving of Polestar 4 and looked closely at the Zekr, it became clear that Chinese cars are not just caught-they are about to start winning.
Zekr, in particular, looks that it will come to the Germans – quickly. Unlike BYD, which still looks like a brand in the collective market with confusing electronics and questionable interior designs, Zekr places itself as a dangerous luxurious competitor. If Kimi Raikkonen has his hand in their performance department, you can bet that they are serious about going face to face with Porsche, BMW and Mercedes.
Take Zekr 001 F- highly performance shooting brakes on 0-100 km/h in 2.07 seconds. This is not just quickly; This is high -speed. Then there is Zekr 009, which is an advanced electric MPV that looks like a private plane on wheels. The dynamics of interiors, technology and leadership feel that the European luxury brand – not the new Chinese expatriate. Zekr is not difficult to see in the aftermath of BMW and Audi at any time.
But while Zeekr, Polestar and NIO are proven that China can do luxury, other brands like BYD wins purely by going to the comprehensive market. BYD cars still feel cheap inside, and their electronics are chaos, but for the ordinary buyer, price and running Trump everything. BYD dominates EV sales simply by accessing electric cars, which undermines Toyota, Hyundai and Volkswagen in this process.
Then there is Kia, playing her own game. KIA EV9 is easily the most interesting electrical SUV in the market, with rugged, future design and ease of use in the real world. But do you feel special? never. EV9 is a family family horse, designed to continue to continue instead of pampering their passengers. It is impressive, but it does not try to be BMW IX or Porsche Cayenne.
So where does this traditional European brands leave?
Now, a greater feature is heritage and situation. Porsche still carries a tremendous attraction-not only because it is a multi-use sports car designed well, but because having Porsche means something. This emotional cloud is something Chinese brands still work on. But when Zekr performs a Porsche level for a simple part of the price, how long will the German brand loyalty keep the forefront?
The industry turns quickly. Both luxury, performance and even brand are rewritten. At this rate, it will not go long before Zeekr, Polestar and NIO only with the Germans – they hit them.
