At the Google I/O 2025 event yesterday, Google announced that Project Astra, the tool that was detected last year, will get additional features and will lead new experiences in different products wings, including search, glass and Gemini Ai. The company said that the ASTRA project will operate the Gemini application in “AI Global Assistant, which will perform our daily tasks.” Here is everything we know about the project and how Google will better help compete with other artificial intelligence companies.
In his blogDimis Hasabis, CEO of Google DeepMind, said the company has a vision to bring Astra capabilities to Gemini, which he said makes us “more productive and enrich our lives.
Google brings new capabilities to its ASTRA project
“This begins with the capabilities we explored for the first time last year in our ASTRA research project, such as understanding video, screen sharing, and memory,” Hassabis added in his message.
The blog shared a video of its assistant, helping the user to fix a mountainous bike. The web browsing video displays to find the required information. It was even passed through email reactions with the bicycle manufacturer to find details of the part that must be repaired.
Call the assistant to the nearest bicycle store to check if they have the part of the shares and then confirmed the request. It also stopped the conversation automatically when the user interacts with another person. If the video is already present for the final product, Astra may be really revolutionary.
The new ASTRA project in Gemini Live looks crazy.
Using a computer, calling and speaking to people on your behalf, distinguishing things on your screen, etc. pic.twitter.com/i19dqvypqv
MaxwineBach May 20, 2025
How does AI AI assist compare with others?
Alphabet, the parent company of Google, is not the only company that offers a digital assistant, and has its own offers in the form of Siri and Alexa, respectively. Meanwhile, Apple has somewhat increased its efforts of artificial intelligence and the launch of Siri, which works with artificial intelligence.
Based on the current version, Google appears to make a better offer with multimedia capabilities, while Siri has a relatively limited context. Moreover, ASTRA GMI ASTRA takes a more active approach compared to Siri. However, for those who appreciate privacy, Siri from Apple can be a better bet, given the company’s strict policies that depend on Cuperno regarding user data.
Likewise, Alexa seems to struggle with more thinking than ASTRA in the demonstration.
Google raised her game in artificial intelligence
It is clear that Google has improved artificial intelligence technology, which led to any impressions on this curve. The company still has strangulation in the search market, although this may not be so for a long time if it cannot catch up with its competitors in artificial intelligence. With the disruption of the search market by AI Chatbots and digital assistants, Google has a little option but to reach new services to protect grass from the like Openai.
Analysts at the I/O Google event
Analysts were generally positive on the shares of the alphabet after Google I/O 2025. Citi Ronald Josey analysts his classification “Buy” on the arrow, noting the “product rhythm” and the growing user base in Gemini. He praised Google to create a “more customized user experience” through ASTRA and Gemini.
Jpmorgan analyst Doug Animouth He also maintained a “weight gain classification” on Googog after the event, saying that he came out “increasingly positive.”
Meanwhile, Google doubles AI’s features that have a set of challenges, whether for the company or the digital publishing industry. Alphabet has not yet beneficial to artificial intelligence and can come at the expense of traditional research works. The publishing community and the SEO holder are also present in weapons against technology giants where they lose visits, and therefore, revenues due to services such as an artificial intelligence overview and digital assistants.
AI Pivot is crucial for Google
For Google, though, services like Astra and Gemini are very important as the American technology giant is trying to remain relevant among the axis of artificial intelligence. The greatest warning from the alphabet came during an Eddy Cue certificate, the Vice President of the Apple Promise, during the trial of the Anti -Anti -Monopath Court in the US Federal Court against Google.
Koi said that Apple saw a decrease in search volumes via Safari in April, which made it the first decrease ever in two decades. He pointed out that users are now increasingly using artificial intelligence tools such as Chatgpt, which led to a decrease in research sizes.
The partnership between Apple and Google was very fruitful for both companies. While Apple earns about 20 billion dollars annually from Google to keep it as a favorite browser, Google also earns large revenues from Cupertino.
In general, while Google raised its game in artificial intelligence with new updates, the company still needs to show its constitutional capabilities amid fears that remain on artificial intelligence services of artificial intelligence revenues, especially in research. Also, with Chinese technology companies such as alibaba and Deepseek with low -cost Amnesty International models, American technology companies may find it difficult to generate adequate returns on Capex Ai Gargantuan.
