On Thursday, April 17, 2025, the American boycott judge, Leon Bringa, issued a 115 -page ruling in Virginia, found that Google violated the anti -monopoly laws to create companies on the online advertising space, allowing the company to impose higher fees on prices and maintain a larger part of advertising sales.
The judge found that the technology company “gained and maintained monopolistic power” in the central markets: publisher ads and advertising exchanges.
Publisher ads servers are vital tools that enable sites to manage and sell Advertising area. Advertising, in turn, is markets linking buyers – street verafts – on web sites. BRINKAMA has described these technologies as the “lifeblood” of the Internet, which is necessary for the financial feasibility of the online content.
The ruling concluded that Google trapped in its products, preventing competition, and imposing unequal conditions. This harms other companies, publishers and consumers who rely on free and open internet.
The practices of the company did not simply prevent its competitors from the ability to compete; They have caused widespread and great harm to its publishers, and deformed fair competition, and the negatively affected consumers who depend on access to the open web information.
However, the judge also spent that the government had failed to show that Google monopolized the advertising networks – a small but important victory over Google.
The court is forcing Google to sell parts of its work
Now that the court decided that Google violated the law, the next step is to know how to fix it. The US Department of Justice seeks to take strong measures, determining the possible disposal operations as it may want to sell part of its advertising work.
Google’s Ministry of Justice urges Google Ad Manager, which combines advertising servers and exchange services. After sales, the smaller players will be able to compete with major companies. These details will be resolved in a subsequent experience, which has not yet been appointed.
Until then, the technology company has been subject to increased scrutiny by the United States and European organizers.
This is not the first great defeat to combat monopoly in Google. Another American court ruled that the company violated the law a few days ago that it had an illegal monopoly on the Internet, adding increasing calls to take stronger measures against large technology companies.
Industry experts say the ruling can have a ripple effect through other technology giants, such as Amazon, Meta and Apple. Michael Ashley Shuelman, chief investment official in Running Point Capital, said the decision represents a “main turning point” to organize technology.
Google returns to fighting the ruling
According to Lee-Anne Mulholland, Google’s Vice President, Technology Company will appeal the court ruling. Malholland said the company won 50 % of the case and would resume the other 50 %. She added that publishers have many options and that Google’s ads tools were easy, affordable and effective.
Regardless of the court ruling, experts say the short -term financial consequences of Google will be slim. The basic profit driver, the announcement of the search, is now carrying. However, the greatest threat is a Google business model and future growth.
Now, the company is staring at the possibility of forcing it to strip major parts of its business – not only in ads but in parts of chrome and research. Google shares fell about 1.6 % in the aftermath of the direct judgment.
Confronting the giant court hall in technology comes in alerting the technology sector: Meta, Amazon and Apple are among the other major companies facing anti -monopoly battles.
The Biden Administration and the governments led by the former Republicans indicated that it was curbed in the field of major technology with a rare consensus. It is a reminder that the battle on how to curb technology has not yet ended. As one analyst said, “The era of large technology that cannot be prejudiced is over.”
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