The penetration of the following content is not on Google – it is buried in the last 10 customer calls

One customer simply put it: “[The software] Automatic readings make all notes, specifications details, and summaries even those buried on the hundred page of the plan, so I do not have to search in all papers. After that, he treats all this information and does take off for you. It makes our job very easy. “

This is one line? This is your content strategy.

These are the moments that you cannot scenario. But you can pick them up – if you care.

The gold mine that you may ignore

Customer calls.

Not only the case study interviews. Not only customer success checks.

Each connection point, including experimental calls, audit sessions, discussions on board, and comments chats, bearing visions that are almost not barely marketers scratching their surface.

You may think you are listening. Maybe you. But are you? truly Using what you hear?

Why is the secondary search not enough

We have all done so: content strategies have been collected on the basis of keyword research, market reports, and the latest LinkedIn. decent. But it is also a kind of … safe.

It can be predicted. qualitative.

Meanwhile, your horizons and customers already tell you:

• What are the problems that keep them at night?
• What solutions are tired of using it.
• What you like in your product that you did not think is a selling point.

This is not a mere research. This is a real vision, raw. It comes directly from the field. And in the SAAS Vertical Industries – where the workflow is dense, the decisions are practical, dependent on severe, you cannot ignore.

Also read: Why should everything be CTA

Creating content in “boring” industries is a different game

If you are marketing for builders, destiny, landscapes, or operators in facilities management, you are not writing a crowd that flourishes around the latest Saas directions.

• Working days are packed.
• The course of their work is manual, layers, and not negotiable.
• They do not want to be “inspiring”. They want to be helped.

This is the place where creating content becomes difficult.

You only sell automation. You sell Confident & time. Your program will actually work in the world’s realistic environment, giving them working hours. The only way to gain this confidence is to speak in their language, to their problems, with examples that reflect its daily reality.

So, where do you get this type of content?

Customer calls.

Let’s look at another price offer:

“If someone can send an email, he can use your program – this is easy.”

This is the story itself. This is the following:

• LinkedIn post
• E -mail opening sales
• Customer certificate address
• Lead
• Product video angle

These ideas We are Your content strategy. You just need a system to capture and re -display.

Also read: B2B Saas Content Marketing: 7 expectations for reality

Here is how to do that

In our company, each customer is registered and a probability call via TLDV. The summary is published on the common recession channel.

Every week, I choose 15-20 of these summaries, drop them in ChatGPT, and ask a simple question:

“What is happening here?”

Results? Very useful.

Chatgpt Surfaces that may have missed me, such as:

• This contractor contains 3 estimated but struggles with accumulation.

• This one needs exports for their ERP system.

• Another uses the tool only for ground works but not concrete, because their sales team has not yet been trained

Do not get these ideas from Google or tear competitor. You get it from conversations. With people. It cannot be replaced by any secondary research.

Quick comparison: Traditional content versus the content that calls calls

Which do you think it will turn better?

What happens when you do not use this?

• Your correspondence feels far away.
• Your content does not resonate.
• Your content is just words on a document, not useful and implementable
• You waste time creating content, no one shares with him.

It is not about production more content. It is about creation betterClarity, and more related content.

Make it implementable

The next time you call or review a summary, try this fast review menu:

Ask yourself:

• What is the problem they led?

• What solutions do they currently use?

• What is the scale or process that improved after using your product?

• What words did they use to describe change?

This is your next blog. Or your next Carousel LinkedIn. Or the following sales battle card.

The bottom line

We are in a world overflowing with content. Most of them seem itself.

The best way to stand out is not shouting with a louder voice. It is more clearly speaking – for you actual The audience, using their own words, about their problems.

Your call summaries are not only internal artifacts. It is the source of the most abolition of its use.

So start using it. Because the best content engine? It is not your CMS. It’s your calls.