The most amazing football group-a journalist from the designer behind United and Adidas glow

Football has always been in the communities and the town they represented. The 24 -hour news cycle of the modern game, rarely extending its arrival beyond the loud rotor to the local land.

The day of the weekend was the heart of the local community. Local bars, covered with fans, both to the home and far away, before the start of the middle of the day, the streets are filled with long walking from the station to the gates of the Earth.

In the 1980s, it was a sport of the working class; The game was courageous, raw, and deeply linked to cultural identity. Stars like Marco van Pastin, Gary LikerKarl Heinz Romernj, Michelle Platini and Rod Juliet It was symbolic for the era of football culture, still romantic by believers in the stands to this day.

Adidas was essential in this, not only as a brand for sportswear but as a symbol of terraces. From the Trefoil brand on classic soccer collections to the immortal design of Sambas and DeerThe German brand was synonymous with authenticity and soccer ethics.

“In Adidas, we are excited to bring these stories to life in cooperation with our federations, clubs and players and we are proud to be able to play a role in bringing them to a fans much wider than the world of football strictly,” Jurgen’s rankThe first design director of Adidas at Adidas Football Apparel, DMARGE.

The largest clubs and national teams were seen at that time – Liverpool and Bayern Munichand Holland and Germany Adidas collections often served as a unified symbol of the club and society.

In the 1980s, the brand began to provide more expressive design elements in its groups, supported by the transition to the polyester, which opened a set of print opportunities. Think of the World Cup in the Netherlands in the year 88 or Milan, which was immortalized by its Dutch band. Adidas dominated the stadium, as well as its influence. It was not just a great poetry in the eighties of the last century and international game makers that would define a historical era for this sport.

“The football shirt is much more than just a sporty product – they are paintings to tell stories that carry a level of identity, history, culture and elegance.”

The rank of Juergen, the first director of design in Adidas in football clothes

“The largest graphic explosion occurred in 1988 for the euro in Germany,” said Juergen, the rank of DMARGE. “Horst Diabler [Adidas’ chairman and the son of Adidas’ founder] He asked Adidas designers to try something completely new, encouraging them to be bold as much as they can be with geometric patterns like their inspiration. Dutch and German shirts are the best examples of this and they are two shirts that have become creative. “

However, not everyone immediately adopted this bold exit. “The Dutch team lost its first match in the championship, and they immediately announced that they did not like the design. But unfortunately, they continued to win everything and the shirt immediately became one of the most famous Dutch football shirts in all times.”

Adidas, the Netherlands and the most famous groups of all time

the 1988 FIFA World Cup It was characterized by a pivotal moment in the broader game -not only for Adidas but for football itself -covering the gap at the intersection of football, fashion and culture that has never been just before. Brand Three iconic lines It was proudly worn by the best players in the world and admirers alike, creating an organic connection between the game and the brand.

By the mid-nineties of the last century, football groups were coming out of the stands to the daily street style, as they exceeded 90 minutes on the field and overlapped to daily life-although they were not prevalent like fans of fashion today.

“The change came in the 2015/2016 period, when it started becoming a much larger thing, and I think we, like Adas, have played a major role in,” Yorgen continued rank.

“From 2016 onwards, the starting point for all our designs in football was the Mantra:“ From the stadium to the street. ”When we launched the shirts that inspired us in the eighties and nineties of the last century, he confirmed the FIFA World Cup reaction, and confirmed the positive reaction greatly to players, fans and journalists our philosophy: football and fashion intertwined mainly.

Modern cooperation that defines a movement

Adidas was determined to take advantage of this cultural wave as a cultural taste manufacturer, and announced cooperation with some of the most influential designers in the world and fashion houses. These pieces with castleand Yohji yamamotoand Wales BonerAnd Lambrom The aesthetics of high -end fashion were brought to the collections of some of the most famous clubs and nations in the world, which leads to clarity of lines between groups and High fashion.

In northern London, Arsenal This new trend defended with prominent fans such as Will Polater, joining Patrick Vieira and other club legends in Adidas original. always An advertising campaign to launch the new third group before the 2024/25 season.

“We have seen this year the re -Trefoil logo – our Adidas Originals brand – to our biggest club partners.”

The rank of Juergen, the first director of design in Adidas in football clothes

“Trefoil has not been seen on the field since the 1970s and 1980s, as it developed to become a synonym for the street side and the fashion side in our brand. But as we have just discussed, the lines are now very unclear – so 75^Y “I felt the anniversary of our brand as a great time to return it on the field, with an effect,” said Jurgen Rank.

“Just look at the last Aston Villa video with Ozzy Osbourne or Manchester UNITED with Barry Keoghan or Arsenal content with Will Poulter and Patrick Viera. We offer more fun and visions of the club for our work.”

Trefoil’s return looks like a complete football circle; The return of a cultural icon, but it was firmly placed inside the contemporary football scene.

Football groups are no longer confined to the field. They have reinforced daily life, to become the main element in contemporary street clothes. It is not customary to discover in local cafes, in public transport, or in bars far from the league equipment. But as we know, football was not in a vacuum – it reflects the changing cultural tide.

World Women’s Cup for 2023

“The 2023 ladies’ World Cup shirts are a great example, as there is more aware of the environment in which we live,” made clear. “For this group, our goal was to celebrate the unique landscapes and colors in every nation – in a unique artistic expression. Many of these drawings were made by hand, captured by the camera and then transferred to the shirts.”

Adidas has made great efforts to represent the unique characteristics of each country participating with unique individual design elements for them. The entire process begins more than two years before the final version of the groups, and work closely with the athletes and the ruling bodies to ensure that the designs reflect the area designed by Adidas.

For Spain, Adidas was inspired by coral reefs that enjoy abundance in southern Europe and Australia, where the World Cup was held, pressing two colors of glass to achieve this glossy style across groups.

For the German tape, the real branches were used along with the spraying coating to capture the natural beauty of the forest umbrella in Germany, while Japan adopted the clouds of sunrise that were re -created by dropping the colors required in the water to repeat the floating fine patterns.

“It is a project that is still very close to my heart, and I do not think that the importance of its indexed in the past decade of the past decade – and we are very proud to be a partner in this growth,” said Yorgen the rank of DMARGE.

“I am still very proud of the team that brought it back to life.”

The rank of Juergen, the first director of design in Adidas in football clothes

Adidas favorite groups in Juergen Rank in all ages

Today’s shirts carry an additional layer of meaning – they are symbols of style, situation and identity in a world where football influence is global more than ever. Of course, this is true for all versions over the contracts; Each of them represents a goal, player or a famous moment that is uniquely placed in the club’s history.

However, by embracing the fashion and lifestyles, Adidas and its partners guarantee that football clothes are still relevant in a rapidly developed cultural scene, seizing raw passion and felt organic communication between all fans and their club that is still fixed throughout their lives.

“I followed the Massques team throughout my life,” told me the rank of Juergen. So the beautiful home shirt I did in my 2021 for my homeown Club SPVGG Bayreute, which is currently playing at GERMAN 4^Y The league, with the local beer Beyreuther Hell, carries an enormous personal meaning for me. “

Likewise, he grew up as a fan of Nationalschaft Then the franchise of their World Cup shirt design in 2014 is more than a special thing for me. There are no words I can use, which is close to the act of justice. “

Each collection has a unique story, woven in the collective memory fabric of football. Designs such as the 2010 World Cup Spain, Germany’s victory for 2014 in Brazil, and the World Cup in Argentina 2023 in Qatar reflect the brand’s commitment to originality, performance and cultural resonance.

As societal trends continue to form a modern game, which affects the development of football groups, even though innovative and sustainable materials soon become the rule, one thing will always remain constant: the inherent relationship that we feel for our clubs and the groups they wear.

There is no doubt that the game will change, and the cultural football footprint will continue to grow only with the leakage of its impact deeper in fashion, art and society. However, to what extent can the intersection of sport and culture evolve, and what stories that tomorrow groups will tell?