The share of the new Ferrari buyer has increased under the age of 40 in the past two years as the first -year first -year priorities, without tightening the two -year waiting lists, giving a window at the base of the luxury auto manufacturer.
Benedetto Vigna, CEO of Ferrari, under the 1940s, says about 40 % of the new Ferrari customers, according to A. Interview with CNBC. This is a noticeable jump on 30 % of the new buyers who are estimated at the age of 40 when Vigna gave another number in 2023.
“I don’t know other brands, but for us, it is an achievement thanks to our team,” Vigna told CNBC.
Buying Ferrari, it can be said to be intentionally difficult. The luxury auto manufacturer sells a small part of the comprehensive market car maker ship.
Vigna says the waiting lists for a new Ferrari are currently in two years. This can create problems for older customers who are keen to get the utmost benefit from their car in the twilight years, as well as for its new younger customers. Vigna told that the 37 -year -old customer was keen to get Ferrari before his fortieth birthday.
“Don’t worry, you will get it when you are 39 years old,” Venia’s report.
The difficulty of buying Ferrari is reflected in its basic numbers. Ferrari shipped only 13,663 cars in 2024, while it made profits of 1.25 billion euros ($ 1.36 billion).
With the maximum market of $ 80 billion, Ferrari is the 35 -value company in Europe. On the contrary, it was only 492 the largest company in Europe through revenues in 2023.
Most of the Ferrai customer base has been falsified for decades. In 2024, Ferrari sold about 81 % of its new cars to the current Ferrari owners and 48 % for buyers who currently own more than Ferrari.
Meanwhile, more than 90 % of the Ferraris is still on the road, with a solid reselling process that guarantees high -quality Ferraris in the trading years after the first sale.
However, the car maker is not different from other other competitors who need to find a new crop of younger customers to keep their hegemony during the rest of the century.
In some cases, this play for the millennial drivers focused on flexibility. Jaguar Land Rover (JLR), through its Inmotion ARM studios, created rental and subscription services that allow drivers temporarily to Range Rovers and Off-Rover Meanics without ownership commitment.
JLR has also announced plans to invest 65 million pounds ($ 81 million) in two factories to expand their paint groups, allowing Superrich drivers to comply with their car with their own plane.
Improving customization options is the main priority for auto makers to attract new customers.
Ferrari is not different. The fifth car maker achieved his revenue in 2024 of the customization. While customization represents the flow of profitable revenue, it creates a dilemma for a Ferrari and its exclusive suggestion.
Venia said that the car maker was considering identifying his color collections in advance to maintain the value of the re -sale of a Ferrari, and it is cautious from buyers in the famous re -sale market in Ferrari that is deterred through the options for the first buyers design.
“Our new customers are 10 % smaller than all the customers we have in the world. Venia said in 2023 when the number of new number of age is less than 40 %, the horse that kicks strongly.”
This story was originally shown on Fortune.com
