- Whitney Wolfe Herd as Bumble CEO amid great driving changes in the dating application.
- Last month, Group Company Match Group replaced its CEO.
- New executives highlight the changes in trust and safety.
Those with some of the world’s largest dating applications-the group of matches and tons-are just leading to great leadership.
On Monday, Bumble Whitney Wolfe Herd returned to her CEO after a year of this role. During that time, it was the Bumble Executive Chair.
Wolf The herd founded the company in 2014 and said that it had moved away to follow the “founding of the founder” instead of managing a public company Daily operations.
Lady Jones replaced, The former CEO of the Slack, who resigned from Bumble for personal reasons, “After a little more than a year in this position. Jones changed the distinctive Bumble feature, in which women are making the first step, and supervised a marketing campaign with messages that included“ the pledge of celibacy is not the solution. ”Al -Tina apologized for ads.
In the Bumble profit call in February, one analyst Wolf Hurd asked whether she was “in this long term.”
She replied “complete, complete, fully committed.”
“I have no plans to make this concentration short or temporary,” she said.
The return of Wolf Hurd follows the company’s other executive departure. The financial manager of Bumble, who led the company during its first year of 2021, came out last week to follow other opportunities, according to the company’s report. Shelby Dramund, chief marketing official, left the bird last month. The company said it is looking for a permanent alternative to Subramanian. The company added that the chief business staff and head of the technology department will leave in late March and the end of June, respectively.
Last month, Match Group replaced the competing company, the mother company behind Tinder, Hinge, and OKCupid, its CEO. Spencer Raskov, who led the Zillow real estate platform from Bernard Kim, who served as CEO for two years. RASCOFF is the fourth chief executive in six years.
Various Match sites and applications had 13.2 million unique visitors in November, while Bumble-second is the most used dating application-approximately 3 million, for all COMSCORE data.
The successive executive changes in both companies coincide with Comprehensive reform plansWith more women and Zel Z from using dating applications. Pass the fatigue And the growing costs of the dates of going Ports that allow personal contacts.
Both companies recently announced plans to enhance their safety features, such as verifying identities, removing bad actors, and inappropriate messages. On Monday, Bumble said that users can filter identifier profiles and ask their matches to complete the verification check.
Bumble had 4.1 million users pushing its applications, an increase of 11.5 % from 2023.
“Our members deserve frankly better than this category during the past few years,” Wolf Hurd said in the February profit call.
Match has 9.5 million users pushed through platforms in the quarter ending in December, a 5 % decrease from the same last period.
In a common message on LinkedIn last week, Rascoff wrote: “Often, our applications felt as if it were a numbers game instead of a place to build real contacts, leaving people a wrong impression that we give priority to the standards for experience. This needs to be changed.”
Match About 11 % decreased last year, while the bird fell about 54 %.
None of the company immediately responded to the suspension requests, it was sent outside the standard working hours.
