At the Paris Blwchin 2025 week, Cryptopotato spoke to Dimitar Stalimirov, Nexo brand marketing manager, who presented an insight into how the company is placed in the field of financial services and digital assets.
As the shift in the industry continues, Nexo appears to adapt by exploring new marketing strategies, business heads, and customer participation methods. One of these, perhaps more exciting for the wider audience is through sports partnerships.
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Strategic care for building importance
Nexo has recently started exploring partnerships in the sport world, focusing on tennis. Their first participation came through care in the tennis championship held in Aquolco, but there are other ongoing plans. According to Stalimirov, this step is not only clarifying, but about compatibility with a targeted audience.
“Our fans are more interested people, I would like to say, the wealthy sport,” he said. “But we do not exclude any opportunity that might be invited to the table.”
The goal is to make the brand closer to its users, not only through financial services, but by participating in the areas that their customers already have.
“We want to be not just a service provider, but also an accredited brand,” explained Stalmerov. He stressed that Nexo responds to customer comments in its pursuit of the brand’s awareness, saying: “We want to be closer to it in every possible way.”
From exchange to the ecosystem
By rename the recent brand and business growth plan, Nexo defines itself more than just a traditional exchange.
The company is working to expand its offers to include a broader set of financial products, especially in the field of digital assets.
“We will surely expand in terms of the types of products and the ways of our customers to diversify their wallets,” said Stalmov.
He pointed out that customers do not come to Nexo simply to trade. They are looking for a wider and more integrated financial experience.
He said, “You can exchange from Nexo, but this is not the reason for your arrival.” “If you are looking for a purely exchange, there are a lot of exchanges there.”
The company’s direction seems to emphasize the development centered around the customer. The plans include new B2B solutions and international brand campaigns aimed at building awareness and promoting participation with the new fans.
Mobility in challenges in a variable scene
Like many in digital financing space, Nexo moves in an organizational environment and a rapidly evolving market. Compliance is not negotiable, but also maintaining the appropriate customer experience.
“You must definitely be compatible, but you have to do it in the most possible way and in the best way from the consumer’s point of view,” said Stalmov.
Regarding the current situation of the market, taking a tangible view. Despite external fluctuations and pressure, such as geopolitical tensions, Stalmov believes that the basics are still strong.
“It is a reaction or even an exaggerated reaction to something that is not particularly related to the industry,” he said. “To be honest, yes, I think it’s a great time to enter the market. Don’t consider it financial advice.”
This interview was produced in partnership with Binance Blockchain Week 2025.
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