Explanation by Mateusz Sldkowski/SOPA/Lightroctic via Getty Images
- Instagram saw a significant increase in use in the hours when Tiktok became dark.
- This was clarified as part of Meta’s opening statement during the FTC’s anti -monopoly experience.
- Here’s the joint Meta chart in court.
You will stand instagram, earn a lot if Tiktok is banned.
The graph that appeared in the opening statement of Meta during the FTC’s anti -monopoly experience showed how much Instagram could benefit from.
The description -owned platform reported a rise in use when Tiktok appeared for about 14 hours in January.
“People went to Instagram,” Matt Hansen said this week. “An almost immediate mutation.”
This slide was included in the 88 -page Meta show, which accompanied the opening statement of the lawyer.
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Specifically, Instagram saw a rise every hour when Tiktok was not available in the United States. After Tiktok’s return, it seemed that the time you spend on Instagram is back to normal, according to the scheme.
The future of Tiktok is still forgetting after President Donald Trump has signed an executive order on April 4 to give Tiktok an additional day to land on a solution that meets the requirements Act of withdrawal or Pan. The owner of Tiktok in China, bytedance, still needs to find a new owner for its application in the United States.
If Tiktok is banned, Instagram can see another flood of users to its primary system. More users who spend time can lead to description-owned apps such as Instagram and Facebook- which have short-shaped video extracts-to more advertising revenues for the technology giant.
Emarketer, a sister company of Business Insider, was estimated in January that Meta might win between $ 2.46 billion and $ 3.38 billion of advertising revenues if Tiktok is banned.
Instagram is also preparing to launch a new editing app for short -in -form video features, which are called Edits, in the coming weeks. It will compete with the Bytedance video editing app.
