“The first direct trading cup for Crypto is just the beginning”: an interview with the CEO of Whitebit
During the 2025 International Trading Cup (ICTC), the first direct encryption trading competition ever, our employees spoke with the CEO of Whitebit, Volodymyr Nosov, CMO, Maryna KHOLOD, to gain an insight into this event, its origins, and the value trying to provide Crypto. This is what they told us.
Model shift: encryption trading as the final electronic sport?
Announcer: Thank you very much for taking time to talk to us. We are excited to hear more about Whitebit. To start, can you tell us a little about the first days of the platform? How long has it grown, and where do you see it in the next year?
Volodymyr Nosov: Thank you. First, it is important to note that Whitebit is just one of many products within the large Whitebit collection. Our group specializes in developing Blockchain, and today we run more than 12 active projects. We now have a team of more than 1,300 people, including more than 240 internal developers.
All of our products are fully designed. This is very important for us. Many players in this industry depend on external development or white designation solutions, which often leads to technical weaknesses. You constantly hear about breakthroughs and data leaks – that is why often. In contrast, during the seven years of our operation, we had no single breach or a single data breach. This is something I really proud of.
Not only about encryption. Yes, the encryption space contains many stock exchanges and companies, but the truth is that about 98 % of them are just marketing shells-often run by one person with the front end and there is no infrastructure. In WhiteBit, our primary focus has always been on development. That is why we continue to grow year after year.
Regarding the same exchange, last year alone, Whitebit facilitated more than $ 2.7 billion in trading volume – without a single technical problem. This tells you something about the elasticity of the platform.
Announcer: Can you talk more about the broader WhiteBit strategy and future vision?
Volodymyr Nosov: Our vision is to bridge traditional financing and encryption. We develop features that repeat classic financial systems, but they are re -visualized for Blockchain. The idea is that you will be able to do everything you need – from trading to managing your money – with one integrated application.
We are also invested in the infrastructure that supports institutional customers and professional traders. Beyond Crypto, our team has built Blockchain-based solutions for traditional industries-intercourse, wireless and wireless communications, and even electronic sports. These products “under the hood” live for web2 companies, allowing them to smooth access to Web3 functions.
Here is the reality: the large Web2 companies do not disappear, but they lack developers and experience to properly integrate Blockchain. One day, they will realize that they need an encryption infrastructure. When that moment comes, we will be ready. We have spent the past four years building systems that are easy to merge into their current chimneys.
Announcer: Do you really see the institutions adopt these solutions?
Volodymyr Nosov: Yes, it really happens – constantly but steadily. Now, it’s hundreds of companies. In a year, it will be thousands. In three years, millions will be. The wave here.
Announcer: Let’s talk about today’s event. What inspired WhiteBit to host a commercial competition?
Volodymyr Nosov: Good question. This is not the first talked – we have made a partnership with football clubs, electronic sports organizations and other industry leaders. But we have noticed that no one really organized anything that really meaning just for encryption traders.
On the date of encryption 14-15, no one did this. So we decided to create something special for our society – which celebrates traders as a professional. This tournament is our first main step, and we are planning to host it annually. It is an educational experience, we collect comments, so the next experience will be larger and better.
Announcer: I also noticed that there is a strong educational component. Do you say that this event is directed towards helping people become better traders?
Volodymyr Nosov: definitely. It reminds me of how electronic sports started. I remember 15 years ago, sitting in a computer laboratory with friends who play the anti -strike. At that time, our families told us that it is a waste of time. Today, it is Esports, a dollar industry.
We are trying to build the same type of trading infrastructure. Imagine that you are 25 years old sitting on your computer throughout the day to study graphics, and your parents don’t understand what you are doing. Now, suddenly, you are competing for the international stage. To change the narration. This event begins to trade as a dangerous specialization, not just a hobby.
Announcer: So it is not only about trading – it is about raising the entire culture around it.
Volodymyr Nosov: exactly. This is more than just markets. It is related to friendship, society and access. Traders can meet each other, exchange ideas, and inspire others at the top of their game. We build an environmental system that exceeds the numbers on the screen.
Bitcoin price trends to the upside on the daily chart. Source: BTCUSDT on Tradingview
Chat with Whitebit’s CMO, IT and Communications Technology Assets 2025, and look at its future
In a different conversation with multiple encryption news ports, including CRIPTO NOICIAS, Crypto Insiders and Bitcoinist, Whitebit’s CMO, Maryna KHOLODand I talked about the idea that gave a form of information and communication technology 2025, how the team behind this event was able to withdraw it, and sort many challenges.
Marina Khuloud: (…) It was a very complicated project. We tried to combine everything we learned as one team and did something that has not been done before: the first world Check trading championship in non -communication mode. I told my team, if we would do something, it should be the case rare– A real “first” moment.
Announcer: Therefore, can anyone, even the beginner or fans, compete against senior traders?
Marina Khuloud: exactly. This was the magic of that. This is the first event where anyone can test their skills in the actual time, against veteran professionals. In traditional electronic sports, you cannot appear and play with positives. But in our heroism, everyone begins at the same time, the same data feeding – it is a level stadium.
Announcer: This makes it more interactive and overwhelming than just watching a game.
Marina Khuloud: Yes! Imagine if you are a fan of FC Barcelona, and instead of watching El Clásico, you can do it He plays In it. This is the emotional hook. Here, only trading enthusiasts are seen – they are participating. They test themselves against the best.
Announcer: How was the response of society and influencers?
Marina Khuloud: He was mixed at first. When we got out, perhaps 80-85 % did not respond. Some did not understand the concept. Others were skeptical. But those who an act He told us to involve, “This is the dream. This is what we were waiting for.”
We were completely transparent – there are no hidden tricks, nor fake numbers. Some participants told us, “If I don’t win this thing, my followers will not buy my course!” Add the pressure, but also make it more realistic. Traders had the opportunity to show their skill, strategy and style on the stage. It is a dream scenario for them.
Announcer: This is a bold way to convert trading into a spectator.
Marina Khuloud: that it. We have designed this as a professional presentation-a place where merchants can show their ideas, make decisions, their aggression, and their experience. It comes to showing the world that trading is more than numbers – it’s a craft.
Announcer: Was this a difficult project for implementation?
Marina Khuloud: To the maximum extent. Every week, we held meetings with 40-50 team members. Everything – from partnerships to design on the stage – was carefully planned. One funny example: We had to coordinate LED approval with La Liga for a part of the broadcast. This usually takes two weeks; We had 12 days.
Our original place did not have enough electricity to operate all equipment. We had to transfer the entire event to a new site and to calibrate everything completely. But it was worth it. I told my team, “We are firing a missile here.” In some way, we did.
Announcer: What is the most challenging part for you personally?
Marina Khuloud: the people. The team’s energy management and its motives were more difficult than anything else. We had to pay the event from February to May, and this delay was difficult. But now, seeing 99 % of the idea exactly raised how I imagined it – this is the most rewarding feeling. Even in some areas, it has exceeded my expectations.
I am proud of what we have achieved. This event is more than marketing – it’s a movement. And if this is just the beginning, I can’t wait to show you what we are doing after that.
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