The eagles flies over the leaders 40-22, where Super Bowl Lix is ​​tested 137 million viewers for Fox – Alphabet (Nasdaq: Goog

Philadelphia Eagles was not 40-22 against the Kansas City Chevings team in Super Bowl Lix, just a transformation in the power dynamics of the US Football Association, but it also represents another test of the sovereignty of advertising and watching in the event, where industry observers are waiting for the official public numbers.

What happened: Last month, Brian Steinberg to Variety.com Note that NelsenBig data + a board now officially measures a total audience. Super Bowl Lviii drew 123.7 million viewers, ranked second in the most watched television program in the history of the United States after the moon’s decline in 1969. Even with an increase of 10 % to 136.7 million, this is still far from the US population of 335 million people , According to To NBC Sports.

The broadcast strategy for this year included the broadcast component through the Fox’s Tubi platform. Spanish rights were shared between Fox DePortes and Telemundo in an arrangement aimed at maximizing access.

The event maintained the attractiveness of celebrities, with prominent attendees, including Taylor Swift And the president Donald TrumpWho made history the first sitting president to attend Super Bowl.

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Why do it matterFox SPORTS has sold the premium ads stockpiles months before the game, with some sites of $ 8 million for 30 seconds, according to Fox Sports CEO Mark Evans. High -risk advertising stadium has attracted major technology companies and traditional brands alike, with artificial intelligence appearing as a dominant topic.

Among the prominent advertisers Alphabet Inc.’s Googl Goog Google, who faced auditing of the calls in the Gmini Ai advertisement, Salesforce Inc. CRM Incorporate Matthew MacunahiAnd Meta Platforms Inc. Dead With a stars inlaid appears Chris Prat and Chris Hemsworth. In a great return to Super Bowl, Nike Inc. Cousin She broke her 27 -year stop by announcing an exhibition for women.

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Photo via ShotersTock

Disintegration: This content was partially produced with the help of artificial intelligence tools and was reviewed and published by Beenzinga editors.