Apple released its profits in the second quarter on Thursday, as it reported mixed results that sent the shares that slip more than 3 % in post -working hours. In her call with analysts and investors, the technology giant on topics, including customs tariffs, consumer behavior, and legal challenges facing the company.
Here are six fast food from the profit call.
1.
Apple has discussed the possible impact that will be achieved by the definitions imposed by the President of the President of Donald Trump on its work, with the expected fees to add $ 900 million of costs in the quarter -quarter.
“This estimate should not be used to create expectations for the future quarter, as there are some unique factors that benefit from the quarter of June,” Tim Cook, CEO during the call. “On our part, we will manage the company in the way we have always: with deliberate and deliberate decisions, focusing on the long -term investment and dedication to innovation and the possibilities it creates.”
Although Cook was somewhat mysterious about estimate, Peter Kafka from Business Insider wrote that Cook seems to indicate that the number of $ 900 million will carry if the current tariff remains in place, and if the tariff related to electronics remains suspended or if they restart it, and if Apple can charge most products that are planning for sale in the United States of countries from China.
Cook said that for a quarter in June, “Most of our exposure Tari relates to IEPA in February 20 %, which applies to imports of the United States of products that have China as its original country.”
Cook did not answer whether Apple was considering eating these costs or passing them to consumers.
2. Buyers did not hurry to get iPhone devices amid a recent customs tariff
In response to a question from an analyst in Morgan Stanley, Cook said that the company has not seen any “clear evidence” that customers have been sufficiently identified because of the talk about the customs tariff for the exit and pride on a new iPhone so far – or any Apple product, for this issue.
“If you look at our channel’s stock, from the beginning of the quarter to the end of the quarter, the unit channel’s stock was similar, not only with iPhone, but to balance our products,” Cook said.
Cook added that Apple tried to download some of its purchase to circumvent the worst traces of definitions, but the demand remained relatively flat.
3. The latest Siri’s latest features – again
Apple has again regained the launch of Siri’s more specialized features, such as increasing awareness on the screen and better memory for your previous contacts with friends and family, which were previously announced as part of Apple Intelligence.
These features, which are originally expected to be launched with iOS 18, are already delayed in March and have no new launch date.
“With regard to Siri’s personal features that we announced, we need more time to complete our work on these features in order to fulfill high quality pieces,” Cook said. “We are making progress, and we look forward to getting these features in the hands of customers.”
4. Apple is still fighting the battle of its epic games
On Wednesday, it was released just before Apple’s profits, the second quarter, the provincial judge criticized the company’s iPhone Gonzales Rogers and the executives of their behavior during Anti -monopoly games box, Writing that they violated a court order 2021.
“The case yesterday, we do not disagree strongly,” Cook said during a call Thursday. “We have complied with the court’s order, and we will appeal.”
Rogers wrote, in its order, that an executive director was an “explicit lie” of the court while it was under the department when Apple decided to impose a 27 % commission fee on the transactions that facilitate it through the application store.
The court referred the command to the US lawyer for the northern region of California “to” investigate whether criminal contempt procedures are appropriate. “
Cook added that the company is watching the situation closely, but it did not have anything additional to add it, except that “there are risks related” to the court referring more investigation and “the result is not clear.”
5. Apple manufacturing plans in the United States
Cook has opened the profit call by highlighting its plans to enhance manufacturing in the United States, to remind investors of the recently announced local investment of $ 500 billion over the next four years.
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“We will expand our teams and companions in several states, including Michigan, Texas, California, Arizona, Nevada, Iowa, Oregon, North Carolina, and Washington.” “We will open a new manufacturer of the advanced server in Texas.”
The customs tariffs of electronics such as smartphones, computers and chips were stopped on April 11, but market analysts told BI that there is still a risk that the additional fees could return at any time. Most Apple products are still produced in China.
6. Apple turns manufacturing into India
Despite the commitment to investing in American manufacturing, Cook says it expects the “majority” of iPhone devices sold in the United States during the June neighborhood “You will get India as its original country.”
Meanwhile, Cook said that all other company’s products entering the United States will come from Vietnam. However, he added that China will remain the basic manufacturing center for Apple products sold to the rest of the world.
Analysts they have to caution This manufacturing in India will cost Apple 5 % to 8 % more than it is in China, which may pressure the margins and add logistical obstacles.
India and Vietnam faced 26 % and 46 % in an additional tariff, respectively, before Trump stopped for 90 days on April 9. These definitions can return if a deal is not made by the time when a temporary stop ends.
