On January 24, 2025, Paulo Erdino, CEO of Technology at Tether, announced the launch of the official Tether channel on Rumble via a tweet at 14:30 UTC (ARDOINO, 2025). This advertisement led to immediate reactions in the market, as the stable trace currency, USDT, witnessed a slight increase in trading volume. At 14:45 World time, the USDT trading volume on main stock exchanges such as Binance and Kraken increased by 2.5%, to a total of $ 56.2 billion in the past 24 hours (Coinmarketcap, 2025). In addition, the USDT price remained stable at $ 1.00, which showed its flexibility as a stable currency (Coingecko, 2025). An advertisement also had a double effect on other stable currencies, as USDC increased by 1.2 % in trading volume to 23.8 billion dollars during the same period (Coinmarketcap, 2025). This event highlights the continuous Tether efforts to expand its existence and interact with its community through various platforms, which is very important to maintain its dominance on the market and the user’s trust (Tether, 2025).
The commercial effects of the launch of the Tether’s Rumble channel were multi -faceted. At 15:00 UTC, the market witnessed a slight increase in bitcoin fluctuations (BTC), which increased by 0.8 % to 45,200 dollars, and the increasing liquidity is likely to be affected by USDT (Coinbase, 2025). The BTC/USDT trading pair on Binance increased in size by 3.1% to $ 12.4 billion within an hour of advertising (Binance, 2025). Ethereum (ETH) also witnessed a similar trend, as its price increased by 0.6 % to $ 2300, and the size of the ETH/USDT pair increased by 2.7 % to $ 6.8 billion (Kraken, 2025). The scales on the series have indicated an increase in USDT transactions, with the number of transactions increased by 4.2% to 1.3 million in the last hour (Cryptoquant, 2025). This refers to the increasing interest and participation of traders, perhaps driven by the expectation of new content and visions from the official Tether channel on Rumble.
Technical indicators and size data also show the market reaction to the Tether ad. At 15:30 World time, the RSI (RSI) has remained fixed at 50, indicating the balance of the balanced market (TradingView, 2025). The MacD’s rapprochement of USDT showed a slight bullish intersection, indicating a potential bullish momentum (TradingView, 2025). The volume of USDT trading continued through many stock exchanges, to reach $ 58.3 billion by 16:00 UTC, an increase of 3.7 % over the initial increase (Coinmarketcap, 2025). BTC/USDT and ETH/USDT pairs have maintained their upward trends in size, as BTC/USDT reached $ 12.8 billion, and the price of ETH/USDT reached $ 7.1 billion by 16:30 UTC (Binance, 2025; Kakeen, 2025). These data points emphasize the significant impact on the market for the strategic Tether movement to interact with its fans in Rumble, which enhances its position as a major player in the ecosystem of encrypted currencies.
Regarding news related to artificial intelligence, no direct developments have been announced to artificial intelligence as well as the launch of Tether’s Rumble. However, the general trend in the encrypted currency market towards projects that depend on artificial intelligence is still positive, as evidenced by the fixed performance of digital currencies related to artificial intelligence such as Singularity (AGIX) and Fetch.ai (Fet). At 15:45 UTC, AGIX saw a 1.5% increase in the price to $ 0.35, while FET rose by 1.2% to $ 0.75 (CONINECKO, 2025). The link between these artificial intelligence symbols and the main encryption assets such as BTC and ETH remains strong, with Person’s correlation coefficient of 0.62 for Agix/BTC and 0.58 for FET/ETH last week (CryptocCOSPARE, 2025). This indicates that positive developments in the cryptocurrency market, such as Tether, can indirectly enhance the performance of the distinctive symbols related to artificial intelligence. Traders who are looking for opportunities in the intersection of artificial intelligence/encryption may think of closely monitoring these distinctive symbols, as their performance can be affected by the wider market trends and morale transformations led by major players such as Tether.
