Major Stablecoin, Tether, invested 10 million euros ($ 10.8 million) in the Italian media company.
According to March 27 advertisementTether acquired a 30.4 % stake in the Rome -based Media Water. The CEO of Tether Paolo Ardoino said that the company realized “the importance of independent media in forming enlightened societies.”
Erdino added: “Our investments in the water are in line with our vision to support technology -based innovation through industries.”
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According to LinkedIn pageBe Water is an Italian producer and distributor for films, documentaries and series that deal with modern social issues as well as journalism.
The company’s CEO, Guido Maria Brara, said that the company’s goal is to be “able to produce and distribute content via multiple platforms – podcasts, movies, television, and live events – in a strong, varied and independent voice.” He added:
“With Tether and the technological experience of Paolo Ardoino, we have the opportunity to accelerate our growth and expand our access to both Italy and the world.”
source: Paulo Erdino
Large changes to be water
In the aftermath of the deal, the Water Board of Directors will be restructured to include Ardoino and Tether Claudia Lagorio, the chief operational officer at Ardoino and Tether. The company plans to use the capital to upgrade its digital infrastructure and expand the capabilities of content and distribution.
The company will also expand the investigative press departments of the Italian Podcast platform Chora Media and Social Media News Media Organization.
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The rope maintains investment
According to its announcement, Tether witnessed profits exceeding $ 13 billion in 2024, where US Treasury’s possessions exceed $ 113 billion, which increased the company’s continuous investment campaign.
In February, Tether acquired the majority share in Juventus FC, a major football club in Turin, Italy. During the same month, the Stablecoin operator sought to obtain a majority share at Adecoagro in South America.
Some of these investments have already started paying. Rumble, the video platform in which Tether has invested $ 775 million in late 2024, has announced the launch of the Content Creator Payments with the support of Stablecoin USDT (USDT).
Tether and Paolo Ardoino did not respond to CointeleGRAPH at the time of publishing time.
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