Tori Kamins cried when I heard that Taylor Swift had bought the rights of her original albums.
The 32 -year -old was estimated that she spent about $ 700 on Taylor Vinyl and Merch copies, and it was worth each penny.
“Everything I can think was like,” Oh, I will continue to spend money on this woman, “Camins said, adding that she had to explain to other than tendency why I felt that the winning of the pop star was too.” It is very easy to be a fan because at any time, you really feel that you do not get as much as you put it. “
Last week, Swift announced that it had bought its original main recordings to I mentioned 360 million dollars. In a message announcing the news, Swift cited the support of its fans through the Taylor version and wandering the afternoon as a reason that managed to take the acquisition.
“We should not be legal or anything, but it’s great thinking about the fact that we support it throughout this Taylor version’s journey,” said Ally Pakman, 19 in Kentucky.
For swifties, it is a satisfactory end of a battle for years. They have been listening to the songs of the “Taylor” version that were recorded that were contacted from listening to the “stolen” versions since 2019 to avoid enriching the huge director of Braun and then Shamrock Holdings, from which Swift purchased last week.
It is also another registered marketing step from Megastar: Fans suggest that their spending on the ERAS tour, which was in hundreds or thousands, works as a form of Gofundment until Swift performs the purchase.
“The glory of giving everything,” said Crystal Haranto, who started a course in Swift at the University of California, Berkeley, and the upcoming book author, in the star’s business model, said that the letter wrote Swift had done more than the gratitude of the expression. He “states fans that they have royal rights to music,” albeit not legally, of course.
“From the marketing perspective, presenting this teacher as a joint effort leads to future album sales,” said Haranto. “Fans stimulates to continue to listen to their music because such measures have a measurable effect on Swift’s welfare-a dream of any fan of their favorite person.”
For Kerry Weber, 46 -year -old Swift in marketing, he attended the reputation round and multiple dates for the ERAS tour, Swift has made several “genius” marketing movements in the period before the acquisition of a master’s degree, such as re -recordings and adding new groups to the tour after the release of a successful concert movie. Weber said that the feelings between the “haters” are that the money is fast milk from its fans – something that it opposes.
“I got something in return, how to look at it. I must go to London with my daughter for the first time, and that was amazing. I don’t care, she can only get my money for that alone,” said Weber, who was estimated to spend a few thousand dollars on an Eras Tour trip. “And if you bought this money its masters, I think it is great.”
Haranto said that bridging the gap with fans was always “essential” for the Swift brand’s strategy. She described it as closer to attracting repeated clients in the field of retail – it saves customers who no only return, but get more satisfaction with the brand’s support as a whole.
“To know that the money I spent in a concert would have gone to something like that and I was going to this project that I think it is hoped to also change the things for other younger artists in the future-it’s a truly fun moment,” said 26-year-old Larissa Miles in Minnesota.
BI -Dowel, the 30 -year -old Swift, said in Boston, who previously told Bi that she had spent $ 1500 to attend the ERAS tour, that the master’s move appears to be a return on investment for 20 years of fans.
“If there is anything, I think it will make the fans want to spend more because I think the fans are getting more direct, like I am investing in making this art in order to encourage you to continue making more art that we all enjoy and love.”
The transition from Swift coincides with a larger conversation about deliberate spending. The Americans participate in “Tesla Takedowns” about Elon Musk’s political involvement and boycott of the store Dei Retreat. Although Swift’s music may not seem to be a problem, swifties said they like to see their investments serve what they see as a great purpose.
“It appears to you that the boycott and support the reasons that interest you are making a difference,” said Brittany Michelsky, 36 -year -old Swift, said. “What we do is important. Even if the pop star can have her music, it will make a difference in making music for people who are not strong like her.”
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