Starbucks gets one of the famous cafes in Italy, where she tries to return to its roots as “third place” where people spend time in addition to work and home.
During the company’s profit call on Tuesday, the CEO of Starbucks Brian Niccol announced that the international coffee chain explores plans to launch a new Aperitivo list. He did not specify when any new offers will be launched.
“We use learning from launching fresh and prepared elements in the United Kingdom and other international markets to inform the test and size of the test in the United States,” Nicole said. “To help restore third place and increase part of the afternoon, we also explore the Apertivo menu that includes sparkling drinks, collapse coffee drinks, and snacks.”
Aperitivo is a popular cultural ritual practiced in Italy. It includes a drink or snack it enjoys before dinner to awaken appetite.
“It is the first days, but we move quickly to improve the attractiveness of the pipeline of our products and support the innovation of the culturally relevant menu in an actual time,” Nicole said.
When one analyst was asked whether Starbucks plan to divide its list into daytime and evening offers, Nicole said that the company focuses on sharpening its strategy to provide drinks and food “for the events that move throughout the day.”
“It will be available in the afternoon, for example, for example, from two to five,” said Nicole, a light -eating offer.
“As you know, we definitely want to enhance the craftsman, which is the literal side that we offer when people want to eat this small light meal or these small drinks in the afternoon,” Nicole said. “This gives us some flexibility to do some different things in the afternoon, and perhaps we will not be able to do it in the morning.”
A Starbucks Business Insider spokesman told the company “still explores the Aperitivo menu” and will share more details when available.
Since Nicole entered the role of the CEO in September, he was called his strategy for the huge international series “Back to Starbucks”.
The brand was facing retreat sales, long waiting times and complaints about it Customer experience.
Niccol tried to reverse these problems and encourage customers to continue in the store by returning the self -service spices, comfortable chairs, and handwritten notes of Paristas at customer cups, which he said would improve the cafe experience.
To reduce waiting times to four minutes or less, Niccol has also announced plans to eliminate 30 % of its list, including some of the most complex drinks, and have provided a New mobile phone arrangement system.
While Nicole said before the call on Tuesday that the “return to Starbucks” plan had obtained “real momentum”, the results of the series in the second quarter came slightly less than expectations.
Starbucks decreased by more than 6 % in the hours of trading hours at the time of publication.
