The company announced on Thursday that the startup operating for the live broadcast got $ 22 million of financing for its platform that links creators and fans with live sports.
Reddit Coftence Alexis Ohanian, Seven Seven Sives is one of the companies that support startup.
Playback, which is called “Nashala Sports”, was launched in 2023 as a virtual space for fans to meet and watch creators talk about sport. Creators can broadcast games, share comments, and interact with viewers through a written chat. The platform attracted the creators, including the American Professional League players Kevin Garnett, Gilbert Arenas and Jeff Tig.
RJ Halperin, CEO of Playback and founder, comes from investment spaces and technology. He said that sport faces a major problem that you hope to solve: young fans Do not watch live games As far as she has past generations.
He wants to change the way the audience consumes sports.
“Sports is the best content as a content when you actually feel society and the social activity that lives around it,” Halbene told Business Insider. “Sports flourish off social energy.”
The company’s financing came from seven seven seven tours and seven, which led to the last round of Playback in September. The start starting is also supported by Khosla Ventures, which led the seed tour in 2022, and NBA Investments.
Employment resort to creators to rebuild this community and provide access to live sport
The platform also announced on Thursday that it had signed a new partnership with Major Legue to the baseball to Livestream games from Mlb.tv Throughout the season. This is followed by a previous deal with the American Professional League broadcasting service that allows creators to access the American Professional League games and WNBA for use in the live broadcast. Users need subscriptions to pass the league or Mlb.tv To see the live broadcast of each of them on the operation, but they can access the creator’s suspension for free.
“They were able to formulate a platform that provides sports fans a great experience during partnership with the biggest league names in sport,” Ohhanian said in a statement.
Playback said that it leads to content through the features led by creators such as room subscriptions and “energy chats”, where users can contribute to money in banners. The company is looking for a long term, the company aims to add advertisements and opportunities.
The start starting with direct broadcast platforms, such as Twitch and YouTube, which has made steps with the league championships such as the US Football Association in recent years. Halbene also said that sports, in general, are competing for the user’s interest with social media platforms such as Tiktok.
Employment focuses on providing more sports and direct championships to distinguish itself. Halbene said he looks like a “race with time” to get different sports on the platform.
“We want to move as soon as possible to try to build the larger and largest applications library on our platform that allows the masses to see the largest amount of content they want,” Halbereen said.
