Slate Auto CEO on how to build a $ 25,000 electric truck

With the average cost of the new car heading towards a mark of $ 50,000, the basic transportation at reasonable prices has become difficult for many Americans.

Slate, start a new EV bAcked by Jeff Bezos believes that its new truck of $ 25,000, which may cost less than $ 20,000 with Tax creditsIt can help change this, tell her CEO, Chris Barman, Business Insider.

Parman told us in an interview before the unveiling of the new EV this week: “There are a large number of people when it comes to a safe and reliable transfer at reasonable prices; there are not really many alternatives to them.”

The price point of $ 25,000 means achieving something that the current EV king, Tesla, could not do. Elon Musk has long bothered consumers with the possibility of the Tesla of $ 25,000, but there is no fixed timetable for its release.

The Slate truck can be a treatment for an EV cost of the ability to withstand

the The average price of EV In the United States $ 59,000. Electrical capacities are more expensive, as prices exceed $ 100,000 on models such as Ford F150 Lightning, Rivian R1T and Tesla Cybletruck.

The Slate truck, which comes as usual with 150 miles from the range, is expected to be the cheapest new electric vehicle and a pickup truck in the United States, where it managed to get a place in the market without a truck – electric or otherwise – – managed to do so.

According to Parman, the focus on simplicity and the ability to withstand costs attracts it to a list.

Parman said: “I grew up on a farm. My first car was the Ford Ranger in 1984, with five -speed manual, hand windows, and air conditioning,” Parman said. “It was essential transportation, but I liked the freedom that I gave me to go to places and do things.”

Parman, who joined as an executive in May 2022, is a commercial mechanical engineer. Most of her career with Chrysler has spent the development of products, and her climax in her role as the Vice President of Electricity and Electronics at FIAT-CRYRERER AUTOMOTIVE.

During the EV truck design, Barman and Slate Team Think about how to meet customer needs while achieving the ability to withstand costs.

For example, Barman explained that EV has a FOB key because the cheapest metal blast key is more than trouble to use, especially at night, while the sensitive locks of the negative touch is more suitable but would have added a lot of cost.

Parman said: “This is just an example of how we passed through the system through the system and talked about it, and they were really studied about what it means to get the cost from the car,” Parman said.

Slate model is based on selection and freedom – and re -business

By providing a basic basic model without marriage, the company refers to as a “empty list”, the startup business model is focused on allowing the consumer to report the amenities they need in the car and when they can bear its costs.

Parman said: “It gives freedom of choice to the owner of the accessories they want to put on the car, either at the time of purchase or over time, depending on its budget,” Parman said.

You can upgrade or customize almost every part of the car, except for the battery pack, at any time during its service age.

She told us: “It is a complete change in the experience of buying cars.”

This means that the owner, with a limited budget, can start with the basic truck, which contains the windows of Kranks or radio, and the car upgrading and allocate them steadily over time with different colors or information and entertainment.

There is even a group that turns the truck into a five -pass -wheel drive vehicle.

The wide range of accessories allows Slate EV to grow and develop with the needs of its owner.

“It might be the case, they were single when they bought the truck for the first time, and they got married recently, and after a few years, they have a family, and instead of having to exchange it for a completely new car, they can turn it into five SUVs for passengers and continue to use the car.”

This provides the consumer from having to sell or trading in a paid vehicle and generates additional revenue from the list of one sale.

DIY EV menu built

When the vehicles become increasingly complex and expensive, the Slate became rare as one of the few manufacturers that encourage owners to work on their cars.

Since it plans to publish a direct sales model, you should not worry about maintaining a network of merchants who depend on their service departments to meet their needs.

According to Slate CEO, the upgrade work on its cars was designed to be easily enough for the owners to do themselves, and the company plans to present educational videos called “Slate University” to direct them through work.

This includes chain hardware installations such as Windows and even SUV group, including rear seats, roll cute, and air bags.

Although the company is planning to obtain local partner facilities that can do the work professionally if the owner is not ready to express them.

The company says the truck, which is expected to be built in a facility that is not named in the Middle West, will begin customer delivery operations at the end of 2026.

Parman said: “We would like to see what we can do to go to a current facility that has been closed, repeated and activated.”

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