- She launched a luxurious businessman targeting the millennial generation and General Zires.
- Plushie sales flourish among adults who find comfort in the things they enjoy as children.
- Research indicates that Qatari research has soothing effects, corresponding to the task of forcing stress in Purryfuls
A businessman has prepared a company that manufactures great films-and aims at it in the generation of the stressful millennium and General Zires.
Catherine Burke was burned while working in technology. On a particular bad day, she returned home for her shot, where, and all she wanted to embrace.
Wrn works, being a cat, on its own terms and was not in a affectionate mood at that moment.
“I thought about myself, it would be great to find a little hot water bottle to take its place when it was not cooperative,” Berke told Business Insider. “I went online because I was just buying it. I was really surprised when I could not find what I was looking for.”
Burke decided to start making films herself and created a company called Purryfuls, and left her job after two months to focus on the project.
They were launched in Toy Fair New York last weekend.
One of the Purryfuls Plushies, inspired by the Siamese Tabby Cat.
Purryfuls
Hot pottery
There has been a boom in luxury sales among adults in recent years.
Plushies “Hot now”, Brian Pinway, Technology and Great Games in MINTEL, previously told BI. In the traditional Mintel Games and Games report, which was published in October 2024, BenWay said that the parts were especially required, with sales growing significantly.
It attributes some luxury popularity to the generation of the millennium that clings to their youth, but others believe that this is due to a lesser rule over alternative interests and hobbies.
Berke said she was not aware of this when Purryfuls was launched, but it is the age group that targets it. It was not surprised that General Zires and thousands of millennium are heading towards stuffed games.
“I still remember Teddy bear – this was my first comfortable device,” she said. “My main task here was just making something that would bring a little calm to a person.”
Burke realized that many of the things that she emphasized – fight with insurance companies, DMV bills, unexpected expenses of pipe leakage – are likely to stress others as well.
“It is supposed to be a quiet moment, a moment of little joy in your day, so that you can rest,” said Burke.
The idea is not to replace real pets, but there is when you need to rest, and they have better things to do.
There are many different settings, including stillness, where Purryful wanders quietly for 10 minutes to help you drift.
Nubra is healing
It is believed that nonsense is a healing of cats and a sign of happiness.
In the “MADDADDAM” trilogy, the ideal human species, genetically, formed a cat’s lightning to heal physical wounds. This may not be just a science fiction, because academic research indicates that Pyrab may be good for us as well.
An article published in A bulletin between humans and animals In 2023, a magazine was characterized by a small study that included 65 respondents of all ages, all of whom had pet cats for different groups of time. Cats owners reported that the roles of their cats had a comfortable and calming effect.
The authors noticed that the function of the cat’s sling is not fully understood, however Previous research I found that mechanical vibrations have proven to promote self -healing in humans.
In another study This was considered on the effect of the pet cat on mental luxury during the epidemic, the owners described the roles of Moggy as augmentation and comfort.
Both the millennial generation and Zoomers have been described as “anxious”, and Burke wants to be there to help if he can.
“I don’t know that I want to say that things are more difficult for one generation over another – it may be completely different,” she said.
“But I feel that what we are getting now is that people say, no, I will not follow the path that I described to me. I will make my choice of myself based on what I love, and what I feel for me.” “This is something that I can really attach – and this is exactly what I did.”
