- Five of the Senate members asked the Ministry of Justice to investigate the advertising tactics for Elon Musk’s X.
- They said they were anxious about reports that X used the political musk force for the influence of advertisers.
- Leaders from one of the advertisers explained his dealings with X as an implicit threat, previously WSJ.
A group of Democratic Senate members called for an investigation into the Ministry of Justice whether X had used the political situation of Elon Musk to pressure companies to announce on the platform.
Senator Elizabeth Warren, Korea Booker, Richard Blumentel, Adam Chef and Chris Van Holin wrote to Prosecutor Bam Bondi to “express reports on reports that Elon Musk Social Communication Company” X “(formerly) is benefiting from
“If evidence that Musk, in fact, appears, using its official role in coercing advertisers or participating in specific issues that have a financial interest, then we ask the Ministry of Justice to investigate the potential violation of federal morals, where the administration should have any other federal employee who seems to break the law,” says the message.
Business Insider saw a copy of the letter, which was the Wall Street Journal. I mentioned.
Senate members specifically indicate to condition It was published last month by the magazine, which said the CEO of X, Linda Yakino, and an iPG to spend more money on X, citing people with the knowledge of the conversations. The magazine stated that the IPG Execs has interpreted the message as a reminder that the Trump administration can hinder its proposed combination of $ 13 billion with the advertising giant omnicom.
X did not immediately respond to a request for comment. IPG did not immediately respond to a request for comment on the speech of Senators. The company previously said that customers have the authority to make final decisions about the place of spending their budgets.
Senators also wrote a separate message to Andrew Ferguson, Chairman of the Federal Trade Committee, and Asfaifi, Acting Public Prosecutor in the Anti -monopoly department of the Ministry of Justice, and urged them to “resist any pressure based on the special work interests to address your agenda.”
Senate members asked the Ministry of Justice and FTC to inform them if Musk or its partners try to interfere in the anti -monopoly work.
The letter says: “Every action is looking for a process of merging or acquisition that deserves to review their question without an unjustified effect from the president or his allies.”
BI advertising agencies and advisers told that they advise customers to spend on X to help avoid political and legal risks.
It is almost faced with the waves of advertisers who fled from X due to concerns about the brand safety, performance and the return of some banned accounts after Musk took over the platform in 2022.
X has since continued to prosecute many of the names advertisers-including Mars, Chals and Colagit-their accused of illegally conspiring to boycott the platform through their membership in the industry initiative that has now ended and which is called the global alliance of the responsible media. Garam closed days after X filed the lawsuit. Its mother organization, a commercial body called the International Federation of advertisers, said that it plans to defend itself against the lawsuit and said that it had not violated any laws to combat monopoly. Continuing litigation.
Read the Senator Elizabeth Warren, Korea Booker, Richard Blumental, Adam Chef, and Chris Van Holin, sent to the Ministry of Justice and FTC in full below:
