The company said in recently updating a policy that Google will start applying the strict advertising policies for cryptocurrencies in Europe under the Crypto-Assets (MICA) framework.
This step can be a “double -border sword” of the organization that may prevent the initial fraud of the ICO, but the risk is more hidden in implementation, according to legal advisers.
Starting April 23, the exchange of cryptocurrency must be licensed and the encryption portfolio in Europe under MICA in Europe or under the organization of the Crypto Asset Service (CASP) service.
Crypto advertisers on Google will also have to comply with “local legal requirements”, including “restrictions or requirements at the national level beyond MICA” and “accredited from Google”, according to Google’s policy on March 24th advertisement.
The new advertising policy will apply to most European countries, including Austria, Belgium, Bulgaria and Croatia, Cyprus, the Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Letwania, Luxembourg, Malta, Poland, Poland, Portugal, Rome. Sweden.
The Google Policy update added that political violations “will not lead to immediate comments for the account”, as a warning will be issued at least seven days before any account.
Political transformation follows the implementation of the MICA framework in December 2024, which presented the first comprehensive organizational structure of digital assets throughout the European Union.
Related to: European Union rules Mika poses “regular” banking risks for Stablecoins – CEO of Tether
Google policy is seen as a double -edged sword
Google’s new Crypto ads requirements offer a “dual sword” to regulate encryption, according to Hun Nug, the chief legal official in Bitget.
“On the one hand, they are enhancing the protection of investors by liquidating unorganized actors,” said Cointelegraph.
He said: “The requirements of AML/CFT’s strict transparency of Mica Framework creates a safer environmental system, which reduces fraud, such as fraud, which was plagued by the industry before 2013.”
However, NG warned that policy may be “excessively restricted” without flexible implementation, especially since the transition periods for the national license varies between the judicial states.
Since Google’s transition period for national licenses is different by the country, this may create “temporary gaps in enforcement”, and even the biggest challenges about compliance costs, adding: adding:
“Micro exchanges may struggle with MICA’s capital requirements (from 15,000 to 150,000 euros) or bureaucratic obstacle of double certificates (both Google and local organizers).
Related to: Most European Union banks fail to meet the increasing demand for the investor – scanning – survey
Other industrial observers do not see this fundamental change to Google or the investor.
The updates may be more orientation towards “Google Protection from Responsibility rather than protecting the investors themselves,” according to Mattan Erder, General Adviser to the decentralized decentralized heavenly heavenly.
“Any effect on this change in Google is the course of the regulations themselves. If it turns out that the MICA or CASP registration may be exhausted, costly and available to senior players only, young players will face a lot of difficulty in competing in these judicial specializations.”
https://www.youtube.com/watch?
magazine: How encryption laws change all over the world in 2025
Related Articles
