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The dead internet is very real and very profitable

The dead internet theory is a conspiracy theory: Most of the content that we consume on the Internet is created by robots, through a coordinated effort to control everyone and reduce human interaction. It is possible that you have heard about this theory, because, in many ways, it has become a reality.

To be clear, I do not think that the content created by artificial intelligence is already coordinated through an evil algorithm in the impossible style to deceive my uncle to worship Rubian Jesus. In reality, Artificial intelligence has productive advantages.

However, there is no denial that the content of artificial intelligence and bot has gained more than ever. In 2016, numbers from Fade It showed that 38 % of online traffic was created by robots. Today, these numbers are closer to 50 %. Although there are fluctuations according to the source, the robot movement is heading up.

If you spend more than a few hours online per week, there is no news for you. So, here is something you might not know:

The dead internet is likely to continue to grow because it is very profitable.

Robot followers + post = profit

In June, 2022 X (previously known as Twitter) announced that creators can obtain their salaries on the basis of ads provided in their responses. This was changed later in October 2024, so creators received responses to their content alone.

The robots have always lived on X, and do everything from Spreading wrong information To create tracks of definition files only. But it seems that the financial incentives send the raising of participation to an increase in the surface.

Creators have been stimulated more than ever to spread click and diving content, and of course, use robots to pump their sharing numbers. It is almost free money.

Advertising fraud thrives!

Global fraud statistics for advertising files Marketers will lose up to $ 170 billion for fraud in 2028. Now more than ever, people use robots to interact with ads, raise ads to advertisers, and benefit from it.

Not only is it more prevalent, but also increasingly developed. Take, for example, Artificial echo That was used to create more than 200 media sites who impersonated the character of senior publishers such as BBC, NBC and ESPN.

Low voltage, high profit is the formula

The possibilities are that when you think about the content of artificial intelligence, you think of blatant examples like Will Smith eats spaghettiRuby Jesus, or Christmas advertisement generated by artificial intelligence from Coca-Cola.

The Internet is full of these types of content, as it appears to be low and easy to create.

The key in numbers. People can generate dozens of these every day, publish them online, and reap participation and benefits.

Another example is AI YouTube channels that create the same video again and again. One channel called “automatic verse” ranges about 50 views for each video at the time of writing this report. But they make 3 videos daily, and the creator may have dozens or hundreds of these channels. Sufficiently enough, profits begin to add up.

Robots create robots content

Robots create internet content is just one part of theory; Another is that robots also consume content. And a boy, is this honesty ever, thanks to the suspension robots.

In addition to the short -term profit gains, there is a long -term strategy in playing. Many of these pages raise the connections and acquisition of groups of real internet followers, who can then deal with their fake content on the road. In an evil way, robots lead many conversations online, and we seem to be along the ride.

What do we do with the dead internet?

The dead internet can be profitable for certain parties and it is not likely to go anywhere. So, what do we do?

We have seen some measures taken by platforms, companies and individuals on the correspondence of the effect of fake content. For example, users can report misleading information and the BOT content using X -notes. Perhaps you cannot make Lamborghinis out of bananas after all.

Also, some companies help to protect their ads from click fraud.

Another glimmer of sunlight is that Internet users are very excited to find and exchange new ways to identify and avoid robot content, such as Share this collapse AI on R/All Subreddit.

Artificial intelligence will only improve, and pessimistic expectations are that it will eventually be able to deceive everyone.

But at the present time, I will remember the same advice that my uncle gives on Facebook: Don’t believe everything you see online.

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