The original diving watch in the 1960s costs a small part of the Rolex submarine

- Duxa challenged traditional population standards in the 1960s.
- The most famous approvals in the world put this Swiss brand on the Watch Dive Map.
- Among the lovers of real diving, it carries a place of worship.
When it comes to antique diving hours, the conversation usually begins and ends with Rolex and omega. For a good reason: these esteemed Swiss brands have made a name for themselves with unique hours that marry and form the surface of the waves.
But in the sixties of the last century, there was another name that separated from the traditional base to challenge the prevailing horism icons … and unlike its most famous competitors, you do not need to reformulate your home for possession.
Doxa: The Original Dive Watch Pioneer
Founded in 1889 by George Dokumon in Lukelk, Switzerland, Duxa Its early contracts spent the production of high -end dress hours and complex movements.
But the real heritage of the brand was forged underwater in the 1960s, when it released the Swiss brand Sub 300A revolutionary diving watch designed not only for professional divers, but for the growing population of entertainment divers arose during the post -war boom.
At that time, dangerous diving hours were usually specialized equipment; They were rugged, pragmatic and useful. But it is often difficult to read in great depths under the water.
Duxa undoubtedly turned on the scenario as the consumer expected from his tools, as she worked alongside diving legends such as Jack Costo, a French marine officer who turned the explorer who opened the underwater world to the masses, to give the democratic character to this growing market.
Cousteau is remembered as one of the great adventurers in the twentieth century; A man made the ocean feel a little less like a foreign world, and more like home. He was proud of the first diving equipment, and its American company divers distributed Duxa hours in the states for years, which helped the reputation of this Swiss brand among divers around the world.

Cousteau’s infants appeared in endless campaigns underwater, and even appeared (under a different name) in Clive Cusler’s Dirk Pitt The novels, where the hero Duca wore the famous orange while saving the world.
Culturally, Duxa has become the watch of diver. Not for luxury or status. Doxa Sub 300 is designed to save lives 50 meters below the surface when everything depends on your group. The SUB 300 brand has developed with many changing games of games, such as bright orange phone call to achieve maximum clarity under water, a mono -direction frame with diving times that are no less than clear pressure, and a cushion shape that sits comfortably even on the naked wrists. The iconic “rice beads” bracelet, with its first flexible, comfortable design, the sealed Doxa reputation.
Duxa’s modern revival is more authentic than ever
Today, Doxa still flies under the radar compared to the main players, but among the Watch True Dive fans, it carries a place similar to worship. A recent release like the Sub -600T and Sub 250T GMT, which was released this year in Watches & Wonders, remains loyal to the DNA to see the tools that made this Swiss brand famous throughout these contracts.

Its reputation may decrease in recent years, as the largest brands have strengthened its foot in the diving market. But do not make mistakes, Duxa’s permanent legacy as diving pioneers are likely not to deviate from the path. It is a trademark that dates back to a time when diving was raw, dangerous and wonderfully and unpleasant. When the functional diving watch is the difference between returning to the boat … or not, as it might be so.
On a small part of the submarine cost in Rolex (and without a torture waiting time), Doxa offers the smart option for any hour fans looking to add a piece of the history of the horological to its prosperous collection.