Not Gen Z, Meta ads revenue led by Gen X with a higher purchase power: Report – identification platforms (Nasdaq: Meta)
Meta Platforms Inc. Dead According to what is reported, her advertising works are thrived because of the older users, despite her attempts to attract Gen Z. These older users have a greater possibility of making purchases or subscribing to services.
What happened: The internal documents of the Meta’s recent monopoly experience with the Federal Trade Committee showed that older users see more ads because of their high purchasing power. The documents were part of a Barclays analysis subscriber With Business Insider.
The report indicates that Facebook users between the ages of 45 and 54 have confronted the highest level in the deposit of 22 %, followed by those between the ages of 55 and 35-44. The younger users, especially those between the ages of 18 and 24, have seen fewer ads, who suffer from nearly half of the exposure of the older users.
Barclays analysts indicated that the shift to stories and rollers, as advertising formats are still developing, or a strategic reaction to the increasing competition from Tiktok, can explain this trend. In addition, the report highlighted that Meta has reduced the advertisement to younger users since 2021.
the Mark ZuckerbergThe company uses the technique of downloading dynamic ads to advertising advertising adaptation based on the behavior of the user and demography. Automated learning models assess the value of each user for advertisers, which allows the growth of revenues without increasing the total advertising volume. While targeting Gen Z, the Meta Work Strategy focuses on the demographic that is currently generating its revenues, which is Gen X.
Why do it matterMeta ads was an important topic recently. The results of the first quarter of the company in 2025 were better than expected, with advertising driving revenues. Advertising impressions increased by 5 %, and the average price per m increased by 10 % on an annual basis.
Moreover, Meta has been set to revolutionize the advertising industry by providing a fully automated advertising system supported by artificial intelligence. The company plans to launch this system, which will enable brands to design and target ads using artificial intelligence, by the end of 2026.
These recent developments, along with the latest revelation on the deviation of age in the Meta advertising business, highlights the company’s advanced advertising strategy and its focus on older users and spending.
Place edge classifications in Benzinga 8 percent of quality and percentage 93 for growth, which reflects its strong performance in both fields. Check the detailed report here.
On a general basis, Meta stocks increased 15.82 %.
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Disintegration: This content was partially produced with the help of artificial intelligence tools and was reviewed and published by Beenzinga editors.
