Following the success of Amazon “Beast Games”, Mrbeast, Netflix requests ideas for competition offers that include digital creators.
The player specifically named “Survivor” and “The Bachelor” as possible, told four people familiar with Business Insider.
Netflix is still in the early stages of her efforts, and while she mentioned these offers by name, she asked potential creators partners to wander in coordination, as one of them said.
“They mentioned that” monster games “are good and have achieved well,” added this person.
One of the criticisms of the major media companies earlier was to take advantage of the popularity of creators on social media that they tried to go to TV formats in the old school, with sometimes embarrassing results. Three people said Netflix seems flexible in coordination and wants the creator to be active in developing it.
Netflix Already Flows Some competition offersIncluding “Al -Houka Game: Challenge”. On the romantic front, he got great success with shows like “blind love”.
Two people are familiar with Netflix’s communication at Special Creator that signs are interested in living concepts.
Her newest in the live area, “balloon pop” – a adaptation of the YouTube series – met with lukewarm reviews. IPhone Orgi host He said today The future installments will be “refinement and renewal.”
Hollywood wakes up to the influence of YouTube
Netflix and other media giants have prepared efforts to bring YouTubes to their platforms. Netflix make tours with the representatives of the Creator and has made deals with Sidemen and pre -school breeders. Earlier this month, it was offered to Docuseries, “The Bad Effect: The Dark Side of Kiddluencing”, which focused on a controversial blog Blog Piper Roukil.
Meanwhile, Netflix’s senior executives clarified the case – as recently in a profit call on Thursday – it could be a better platform for YouTube creators because it pays talents in advance and can amplify its scope.
“We are looking for the next generation of great creators, and we are looking everywhere,” Ted Ted Sarandos at Netflix said on Thursday’s call.
The magic attack comes as Hollywood wakes up to the fact that young people are increasingly turning into YouTube users on the traditional fare.
Google’s owned platform led the package in TV scenes, its share doubled to 12 % in March this year 2021, the year in which Nelsen began for the first time to measure the entire watching pie, including broadcasting. During the same time period, Netflix’s share increased to about 8 % of 6 %.
Alejandro Rojas, Vice President of Applied Analysis at Pitto Company, said Netflix needs to continue to try new types of offers as it slows the growth of members in the United States and Canada. Competition offers are good in keeping viewers and attracting advertisers thanks to the stories of the dramatic story, repeated formats and the ability to integrate products.
He added that the presence of a well -known creator on his head can help bring and keep the new masses. And if the offer succeeds in one market, such as “blind love”, coordination can be imported worldwide.
“Competition offers can be successful as a major text show,” Rojas said.
