- “MAX” should have been called “HBO”.
- In an interview with Varietti, the brand asked the consumers to focus on the wrong thing.
- He added that he does not see Amazon Prime as a competition, nor is “Apple TV”.
Ted Sarandos, participating in Netflix, once saw HBO as “”Golden Standard From the original programming ” – but it is believed that the parent company is Warner Bros. Discovery made an error when naming the broadcast service.
“It was a surprise! We were always watching HBO, and at some point they had HBO, HBO Go, HBO now and HBO Max,” Sarandos said in a file interview With diversity. And I said, “When you are serious, all these names will go away, and you will only be HBO. “” “
“HBO Max” became just “Max” after the merger of Warnermedia and Discovery in 2021.
“This new brand indicates an important change from two straight producers, HBO Max and Discovery+, to display the broader content and suggestion of the consumer,” said JB Perrette, CEO of Global Streaming & Games for Warner Bros Discovery, in a press statement in 2023.
He added: “Although every product has offered something to some people, Max will get a wide range of quality options for everyone.”
In this process, according to Sarandos, the broadcasting service sparked consumer focus to the wrong side of the brand.
“I never guessed that HBO would have disappeared,” he said. “They made all this effort in one thing they can tell the consumer – it must be HBO.”
The spread of individual broadcasting services has increased significantly in recent years, including Amazon Prime, Max and Apple TV. Regardless, Sarandos does not feel threatened.
“I felt very comfortable because we will do better than this,” said Sarandos when asked whether he was concerned when some of the suppliers of Netflix, like Disney, had become competitors.
In a letter to shareholders in January 2025The company I mentioned Over 300 million subscribers.
“Our interest is the investment that we have made in allocating,” he added. “We are not a single sign.”
Sarandos also does not see that Amazon Prime is able to compete with Netflix in terms of production of movies and television, but it is qualified that it is difficult for him to predict whether the company can pose a threat in the future without awareness of their “long -term plans”.
As for Apple, which recently witnessed Apple TV+ scenes thanks to the original Mraquee programming like “”to cut“Sarandos does not understand the reason for the company’s investment in the broadcasting arm at all.
“I do not understand that beyond the marketing play, but they are really smart people,” he said. “You may see something that we don’t do.”
Above all, Sarandos believes that the Library of the huge content in Netflix will continue to distinguish between them from other players in the game.
“If you like the documentary, Netflix is Doc House,” he said. “If you like the drama, it is a drama house. As long as we have the ability to do this, we will be fine.”
Amazon, Warner Brothers Discovery, Netflix, and Apple immediately did not respond to a comment by Business Insider before publishing.
