Delta Air Lines Inc. will stop. On the sale of tickets according to the “Basic Economy” brand adopted by many large transport companies in recent years to compete with non -nonsense offers from the opponent’s competitors.
Airlines on ThursdayDeclareReorganizing the taxi categories that aim to give passengers more options within each section of the cabin section, with different features such as custom seats, the ability to change flights or the benefits of loyalty. Delta said it will continue to offer low -cost prices as a sub -delta sub -ticket.
The change, which applies to flights that leave on October 1 or after, is part of the detailed DELTA strategy last year to respond to consumer requirements and the increasing preference for distinguished products. Some transport companies recently focus on the most creative high -end taxi, which leads to emphasizing prices on the basis level such as Spiritual Airlines and spread to old tankers.
But Delta may risk creating customer jamming with all new options, including “classic” and “additional” versions of Delta Comfort and Delta One.
“The traveling audience will revive this with a giant,” said Henry Harvvtle, founder of the Atmosphere Research Group, a travel manufacturer. “What worries me is that he risks making it confused to customers to the point that they are looking for a competitor whose shows are more clear.”
He also said that “cutting products and clearance” can undermine the image planted by Delta for more than a decade as a distinguished carrier.
Delta said that she uses a “modern shopping planning” on its website and the application that shows the characteristics of each taxi to help avoid any confusion among customers.
The airline said that the option to buy “basic basic” prices will be present on the Delta network, but it will be subject to availability. Large transport companies such as Delta and UNIDANES HOLDINGS Inc have adopted. And American Airlines Group Inc. All versions of the non -guidance fee to attract travelers from deep competitors offer less space in the legs and bearing things like a portable bag or a bottle of water.
This story was originally shown on Fortune.com
