McDonald’s to open 2200 new restaurants in the “slow start” to 2025, the CEO hints in the return of snacks – McDonald’s (NYSE: MCD)
McDonald’s company Associate He is betting on global growth despite the warning of a “slow start” until 2025 that was announced during the fourth quarter profit call on Monday. With plans to open 2,200 new restaurants this year, where the fast food giant works to recover from the recent challenges, including E. Coli.
What happened: The expansion boost comes at a time when McDonald’s faces the constant pressure from the high price of the list and the smoothness of the demand, especially among the low -income customers who “decreased dual numbers” in recent months, according to the CEO Chris Kimbesinski.
Modern financial results reflect these pressures, with the fourth quarter sales decreased by 0.3 % year on an annual basis to 6.39 billion dollars, in the missing estimates of a solution of $ 6.44 billion.
“It is clear that our performance in 2024 did not fulfill our expectations,” Kembinski admitted the company’s profit call. Financial Director Ian Borden He pointed out that the first quarter of 2025 is likely to be a “low quarter” of the company because it is wrestling with the decrease in traffic at the industry level and the continuous effects of the 2024 food safety accident.
The company is also preparing to return the favorite snacks for the fan and launch new chicken slices later this year, although CEOs remained tight at a specific time. “My American team will kill me if I give more details,” Kempczinski joked.
See also: Reflection on the path of interest rate as inflation concerns,
Why do it matter: The series is fighting with an aggressive value strategy, including new meals packages and promotions shows. Early results show the promise – The meal deal is worth $ 5 increases medium checks above $ 10, as customers add additional elements to their requests.
Of 2,200 new sites, about 1000 sites will be in China, with the remaining division between the United States, other international markets and developmental licensed regions. The expansion is part of the rapid giant strategy to reach 50,000 sites by 2027.
PriceMcDonald’s shares increased by 4.80 % on Monday, with $ 14.12 to close at $ 308.42. In trading after working hours, the stock decreased by 0.21 %, according to the data of Benzinga Pro.
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