The current state of web3 digital identity management is challenges due to its fragmented nature. This fragmentation leads to operational efficiency and reduces the capabilities of users and individual companies. To address these problems, developers work to develop an open infrastructure and focus on users.
In the consensus of Hong Kong, Beincrypto spoke with the MCA Kenneth Sheek project, about the expansion of an ecosystem based on digital identity to create a unified environment that enables users to manage their data.
Retail
In Web2 and Web3, the user’s digital identities are spread through various platforms, which leads to incapacity and missing opportunities for users and companies. While companies are struggling to define and target precious users accurately, users are fully known for their accumulated value on various platforms.
Using a Web2 feeling, you have a Marriott account, and the British Airways account, you have all these accounts. Even if you use the same login to the email, you are treated as a different user and you need to have a password manager who remembers 100 login, and there is nothing You can reuse it from one application to another. ”
Likewise, when it comes to ads in WeB2, companies use platforms like Meta to classify users and provide designed ads, according to A. a report By Tiger Research Tiger Research in South Korea. However, this process is restricted by the limited user data available within each platform.
Thus, the accuracy and effectiveness of these targeted ads diminishes. Users, who usually deal with many online services, face fragmented digital files, which limits ads in the context of individual platforms.
Web3 projects face similar problems in publishing Rooprops.
The problem of checking the identity of the Web3
Web3 Roprops projects are often used to distribute rewards for active participants of the ecosystem. However, the implementation of this AirroPROPs is complex by dispersing user activities across both Web2 and Web3 platforms.
“No one layer connects everything,” tell the Beincrypto check.
Dependence from Blockchain data can hinder the accurate recognition of Sharia shareholders. Moreover, the lack of disclosure of its inherent identity and the decentralized structure of the Web3 enables users to enter and get out of the networks in a relative ease.
There is a noticeable clarification of these difficulties is the Airdrop Starknet, which targeted about 1.3 million portfolio addresses. Airdrop has faced difficulties in distinguishing authentic shareholders due to restrictions on available data. This led to a significant decrease in network activity.
Platform control issues
Tiger research is attributed to the division of digital identity to several factors. These include the platform centered control, technical incompatibility between platforms, and data restrictions imposed by large technology companies such as Alibaba, TENCENT and The Faang Group.
This methodological issue also generates a practical inconvenience and provides imbalances in the distribution of value. Users must create distinctive accounts on each platform and rebuild their activity and profile data over and over again.
The platforms benefit from this position to collect the value of the user data and keep it. Companies such as Google and Meta create significant annual revenues through advertising models that depend on user data. In addition, platforms like Reddit create large quarterly revenues by marketing user data.
On the contrary, users are usually excluded, such as these data, from direct participation in the resulting economic benefits.
“Ownership must return to the user. There are already many court issues in which companies, including banks or Google, sue users to take their data and invest on themselves, and every time the issue and the conclusion is the right to own their own data and invest it. check.
MoCa Network, the main Animoca Brands project, is developing an ecosystem for a digital identity. This project aims to unify user data and enable users to manage their own information.
Open internet condition
Although the MCA network is generally defined as a project that focuses on NFT, its dedication to creating an open infrastructure on the Internet was valid for a long time.
Three years ago, we were talking about how to develop the effect of the network and value by gathering everything together. Imagine the entire Animoca portfolio, and all the partners we are working with, companies with large user bases will adopt this. “Everything will flow to each other and with encryption as the incentive layer, it will be prosperous to exceed the major technology companies,” Chic told Beincrypto.
The MCA 3.0 project proposes to the network a system in which the user’s single -based account, identity information, and its reputation across various online platforms.
The design gives the priority of a user -focused approach. Systems are designed to accommodate individual users instead of forcing them to adapt to current restrictions. Air MoCA 3.0 will serve as a global network account system.
“The Air Stals group means account, identity and reputation, which is SDK that our partners will merge, and build that network together,” she explained.
Air Kit is combined with accounts and identities, using an identifier as a user service interface. The system simplifies the creation of the web3 wallet and the activity on the chain by extracting Blockchain complications. It also enhances the user experience through features such as gas coverage and transactions across the chain.
Meanwhile, MOCA also combined a structure that guarantees users to control their data.
Enabling users with data ownership
The MCA network accreditation system, which complements its unified account system, facilitates the management of user data and the creation of value. Users obtain data control via safe and interstitial storage, access access to accreditation data processing, and processing the boundaries of the central statute.
“What we want to bring is ownership and the ability to operate the user’s digital identity and their own data that they can distinguish and can bring them anywhere to make the entire Internet to be programmed. At the present time, this is not a programming matter because every time you go to a new game or go to A new application, you are treated as a new user every time. But what if you do something in one application, then there is a record for you To another application, this app creates programming user experience based on your user identity. “
Meanwhile, data protection within the system employs tampering technology and evidence of zero knowledge. Correspondence protocols through the chain enable users to transfer accreditation data between systems, which facilitates safe interaction with smart contracts across various banks.
Future development plans include integrating technology that checks the Web2 data on the series and using it. Web2 and Web3 data integration aims to create a more comprehensive digital identity system designed to bridge the gap between these environments and enhance the user’s ecosystem.
“2025 will definitely be very exciting. We are building an infrastructure that we have not seen in space now. We focus on the things that concern that that will actually have an effect on adoption.”
Disintegration
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