Polly Pocket may one day help your digital.
Mattel Inc. , Barbie Dolls and Hot Wheels Cars, a deal with Openai to use artificial intelligence tools to design in some cases energy games and other products based on their brands.
Brad Lite Kabbar, chief operational officer at Openai and Josh Silverman, chief franchise in Mattel, said in a joint interview that cooperation is at an early stage, and his first edition will not be announced until later this year. This technology can eventually create digital aid based on Mattel characters, or are used to make games and games such as Magic 8 Ball or UNO more interactive.
“We are planning to announce something at the end of this year, which is really through a group of material products and some experiments,” said Silverman, and he refused more to comment on the first product. “Benefiting from this amazing technology will allow us to re -imagine the future of play.”
Mattel shares increased by 1.8 % to $ 19.59 Thursday morning in New York. The stock rises 10 % this year.
Silverman said that Mattel does not license its intellectual ownership to Openai as part of the deal, and still controls the products that are created. He said that the preliminary talks between the two companies started late last year.
Ynon Kreiz, CEO of Mattel, is looking to develop the company from just a game manufacturer for a producer for movies, television programs and mobile games based on its famous characters. Meanwhile, Openai condemned companies with valuable intellectual property to help them develop new iconic brands.
“The stage of exploring ideas for the creative design of companies like Mattel and many others, and this is an important part of the workflow,” said LightCAP. “While we are thinking about how artificial intelligence builds the tools that supply this ability, I think we are very fortunate for the presence of partners like Mattel that we can work with to better understand this problem.”
On Tuesday, Openai released its latest O3-PRO-which can analyze files and search online and complete other tasks that made it well with auditors about “totalitarianism, follow-up instructions and accuracy”, “the company”.He said.
Openaii holds meetings in Los Angeles with Hollywood Studios, Media Executive Directors and talent agencies last year to form partnerships in the entertainment industry and encourage movie makers to integrate the new video generator into their work. At meetings, led by Lightcap, the company showed Sora’s capabilities, a timely produced service videos of about a minute based on text claims from users. LightCAP said at the May Street Journal in New York that Openai has not dealt with any deals with film studios yet because he still has to create a “level of confidence” with Hollywood.
This story was originally shown on Fortune.com
