Market*from Marvel also shows that he suffers from supernatural fatigue

Marvel Studios has a new combat strategy to combat output: Cinephiles.

Although Marvel is still the most privileged film in all times, it has struggled to preserve its popularity over the past four years.

The trend of the return of the decimal box office, and fans and critics complain that Marvel projects are decreasing in quality, have led to the narration that the audience was tired of super films.

While the movie “Deadpool & Wolverine”, which extends millions of dollars, indicated “Deadpool & Wolverine” that the fans are still ready to come to the films of Marvel events, where Captain America: Brave New World has achieved $ 414 million-Medicre compared to other versions of the studio.

By marketing its latest films, “Thunderbolts*”, in a way that simulates the beloved industry A24 and other huge privileges such as “Mission Impossible”, Marvel Studios It seems that he realizes that he needs to follow a new direction if this is the case to survive.

It is too early to know if the gambling is the fruits of the box office – where “Thunderbolts*” has made less locally and internationally at the opening weekend of “World New World”, which was released in February. But “Thunderbolts*” has received 88 % of critics on Tomatoes Rotten, the highest for Marvel Cinematic University since 2021 “Spider-Man: No Way Home. Fans say Marvel” return. “

Referring to the A24 in the “Thunderbolts*” trailers to the fans, it is a good movie

When Marvel announced for the first time “Thunderbolts*” – a movie about a group of anti -heroes who form an unlikely alliance – in 2022, he marketed it like previous films. The only difference was an unsuccessful gossip mark at the end of the title when production began in 2024.

But after “Brave New World” received disappointing reviews and the results of the small box office, Marvel took a gamble with “Thunderbolts*”.

Florence Bug, who restores her role in the role of Yelena Bilova in the movie, “Thunderbolts*” as “Assassin” Bades Indei, A24-Feeling with Marvel Superheroes “in an interview with March with March with March with March with March with March with March. empireIn reference to the studio that gained a reputation as a “great child” on the mass.

Marvel jumped on this, and the next day was dropped the A24-ESQUE trailer for “Thunderbolts*” entitled “Cinema”, which offered the staff and crew, including PGH, who were part of the projects that were produced or distributed by the Indie studio.

The trailer’s address could be a reference to Mimi famous by director Martin Scorsese with his hands raised and accompanied by the phrase “absolute cinema”. Scorsese is called famous Marvel films “La Cinema” in an interview with 2019, while other legendary managers such as Quinin Tarantino criticized Marvel and Superhero.

The director, “Thunderbolts*”, told Jake Brand recently Hollywood Observer The idea of ​​the A24 trailer was a joke between him and an assistant, but the president of Marvel Studios Kevin Feige loved her and asked the Marketing Department to make it.

To Paul Hardart, a professor at New York University’s Business Administration, the trailer refers to the fans: “This is not your father’s miracle, it’s Marvel movie for today. They say this is a high -quality movie from the cinema point of view.”

Then in April, Marvel released a feature that gave the scenes a look at how to execute PG jump from the second buildings in the world, which is the 2220 -foot Merdeka 118 tower in Malaysia. This gesture to Marvel depends less on CGI and returning to exciting severe films such as “Mission: Impossible”.

A representative of Marvel Studios did not respond immediately to request a comment from BI.

Finola Kerrigan, Marketing Professor and Deputy Dean of the University of Birmingham University of Birming, told the UK, BI believed that the A24 trailer that highlights the crew’s work and crew quality is part of an attempt to attract new fans to MCU, while trying to attract non -beneficiaries.

“We cannot be naive towards the audience of the movie, so you have to remain pleased with them and challenge them.”

After that, Marvel returned to its traditional marketing style, but still uses the strange tactics “Thunderbolts*”, by naming “The New Avengers”, the name of the group at the end of the movie, on social media and selected posters.

Marvel uses a strange marketing for “The Fantastic Four: First Steps” and “Avengers: Doomsday”

After the previous failed Marvel attempts to attract film fans through “Doctor Strange in the Multiver of Madness” for 2022, and “eternity” for the year 2021, directed by Auteurs but viewed as disappointing disappointments, “Thunderbolts*may determine the moment of water gatherings.

Paul Dergapidyan, chief media analyst at COMSCORE, told that after “Captain America” ​​witnessed a 68 % decrease in ticket sales between the opening weekends after “the lukewarm reaction and the public”, the second weekend of “Thunderbolts*” will indicate whether it is success.

But Marvel already adopts its new strategy for “The Fantastic Four: First Steps”, on July 25, and “Avengers: Doomsday”, which was released for the month of May 2026.

For the latter, Marvel produced a stir by announcing a portion of the actors within a period of five and a half hours.

Meanwhile, since February, the “Fantastic Four” account shared the same thing section From the character of Pedro Pascal, Red Richards, at 7 pm on Sunday, when his family has dinner – then he apparently forgets on April 14.

At 7:44 pm on that day, the X account released a new clip from Johnny Storm (Joseph Quinn) tells Red and Sue Storm (Vanessa Kirby) that they are late for dinner, annoying a new trailer of the film.

Harart said that Marvel should adopt the “fun” and “creative” elements from these marketing strategies for “Avengers: Doomsday”, “Avengers”.

But smart marketing cannot do much. Ticket prices are not cheap, and fans want to know that they are watching films that deserve their time, money and interest.

“I think at the end of the day, they realize that there is no quality agent,” Hartar said, referring to Marvel Studios. So, if the next “Avengers” movie is really good, people will want to see it.