The calm luxury may be on his way out, and the CEO of LVMH US USA is very happy with that.
“I think, I hope we will go beyond the term calm luxury, and that was very annoying,” said Anish Melanwani, CEO of LVMH USA, Anish Melanwani, at a committee at the California conference on Tuesday.
Melanwi continued to describe how the quiet luxury that played in two main Maisons in LVMH – Loro is a statement and Fendi.
“If I asked Lauro a statement, they say,“ We were doing a quiet luxury for 50 years. ”As you know, and if I actually looked at Vindi – Vindi had its periods as it was a large slogan and monogramble, and there were less than 2 % of the production line on any slogan at all,” Melanwani said.
Melanwani, President of LVMH, Bernard Arnolt, said that customers who buy luxury goods “are not homogeneous in what makes them feel accomplished.”
He added that the Mactions in the LVMH wallet use their heritage to create a “feeling of desire”.
LVMH representatives rejected the comment more when calling.
The calm luxury was the prevailing trend in the 19 -year fashion. It involves buying a wonderfully designed clothes that tend to be minimal. The popularity of the trend also witnessed a batch of TV programs such as “Caliphate”, as its characters avoid slogans and chose luxury that does not contain a very spacious “” bags “effort.
More importantly, the calm luxury returns a batch of clothes without gazem or glamorous publications, which have benefited from brands such as Lauro statement, Brunilo Cosinelli, and Hermes on some big names in the stable LVMH from luxury homes, including Dior, Vindi, and Louis Vuitton.
Bank of America analysts said in January that the luxurious luxurious trend may kill great luxury brands. This is because slogans that are not part of the designs make it easier for people to repeat the extreme appearance with low -cost fools.
This is the analyst’s note that followed a bad year of luxury. LVMH profits and profits in industry declined in 2024 amid the opposite winds of the macroeconomic.
It was lvmh Steel start for 2025. On April 14, the company reported the revenues of the first quarter of 20.3 billion euros, a decrease of 2 % from the previous year.
However, in the profit statement on April 14, the company said it “showed good flexibility and maintained its strong innovative momentum despite the broken geopolitical and economic environment.”
LVMH share has decreased 23 % so far this year in Paris.
Melanwi has been the chairman and CEO of LVMH in North America since 2016. Before that, he was a great partner in MCKINSEY.
