LVMH says Sephora sales slow down in the United States because Amazon is “very aggressive” in lowering prices “and we are trying to avoid this technology.

• LVMH CFO CECile CabanisDuring the company’s 2025 profit call, he said that the presence of Amazon strikes the Sefora momentum online because of the “aggressive” pricing strategy. LVMH recorded revenues of $ 23.1 billion for the first three months of the year, a decrease of 3 % compared to the same period last year.

LVMH reported its profits in the first quarter of 2025 on Monday, and Sephora was a noticeable weakness of the presence of the United States luxury blocs-although the fashion brand works well worldwide.

While the demand for jewelry, skin, and fashion “remained directed to good and accelerated it modestly” compared to the back half of the year 2024, Sephora on the other hand faced very difficult companies after moving to the double number last year, and this explains the serial slowdown in the American market at the group level, “Cecile Cabanis, LVMH, LVMH, LVMH, Say in the call.

Sephora had, in general, had a fairly good quarter with strong brick growth, mortar and product sales. But Sephora suffers from a “slightly lower momentum when it comes to e -commerce” in the United States specifically “because the Amazon is very aggressive and is often aggressive in terms of price, and we are trying to avoid this technology.”

LVMH is no longer immediately luckRequest to comment.

For relevant products, Amazon seems to be identical to Sephora, if not directly overcoming them, in pricing. For example, for Kérastase Gloss Absolu, for example, Sephora sells a bottle of 1.52 ounces for $ 36; On the Amazon, This same product is $ 26– About 28 % discount.

Goldman Sachs Louise, the individual of Kabannis, asked about the invitation of “the period of” unprecedented headlines “, and certainly, it seems that the head of financing at LVMH admitted that there is no certainty in the market as” some effect “upon demand.

“It is true that operating clients are more at risk in less positive and doubtful economic sessions, and may have had some influence in recent weeks,” Kabannis said.

The total LVMH revenues decreased by 3 % in the first quarter, but the company said it was proud of how the company continues to show flexibility “during turbulent times.

This story was originally shown on Fortune.com