Athleisure Giant Lululemon has finally listened to customers who begged to it to change one embarrassing feature in its best -selling legacy.
The company’s CEO, Calvin McDonald, said in a profit call with investors on Thursday that it will make an arms without front layers, a very required change.
“We will expand more with other new bottoms, including Legging without anterior seam,” McDonald told investors.
He added: “Our guests have requested this innovation, and we believe that this method, along with all other modernity and innovation that we offer to the market, will help increase the process of acquisition of guests and increase the purchase of current guests as well.”
He said that the new selection was celebrating the tenth anniversary of the LuuleMon production line, which includes leggings, short pants, sports bras, peaks, quality, and more.
Social media users have criticized the front contact of LululeMon. Some women say that the seam can be unarmed when installing it tightly on its body.
Some Tiktok users also He says LululeMon front SEAM is a big reason because they bought an arms from other brands.
LululeMon representatives did not respond to the BI inquiry about when the new product will be available and its cost. The Energy of the Vancouver company begins about $ 98.
Certainly, this is not the first pair of LululeMon’s manufactured by LululeMon without front layers.
In July, the 198 -dollar Borat Inspection was dropped without the front seam, but the product was withdrawn from the shelves during the same month after the customers criticized it because of the deep -shaped seam.
The company reported the results of its last quarter on Thursday. Revenue increased by 13 % over the previous year to $ 3.6 billion, and international sales increased by 38 % in the quarter.
The shares of the company remained fixed during trading hours on Thursday, but it decreased about 10 % in trading after working hours.
