- The Tubi’s Super Bowl has reached 13.6 million viewers, which helped to push the game fans to the highest new level.
- The free broadcast service has been constantly growing since its purchase by Fox in 2020.
- The service is especially popular with young and multi -cultural viewers.
The Eagles won Super Bowl, but it was the Tubi’s Tubi’s night.
Announcer Fox announced that Fox’s broadcaster had reached an average audience of 13.6 million people. The free broadcast service helped pay the Super Bowl Lix to a record of 127.7 million average viewers via platforms, for each FOX.
Last year’s game last year reached 123.7 million viewers, making it the most viewed in Super Bowl at the time, according to Nelsen Data.
Tubi Super Bowl broadcast for the first time this year as the owner Fox broadcast the game. The broadcasting service has helped make Chief-Egles competition easier for the masses without traditional TV packages or who may have been witnessed on phones or other devices.
Before the game, Nicole Paralabano, Tubi Marketing Head, Business Insider, told viewers and advertisers that she had reached the “Age of Credibility” as a high -quality entertainment destination.
The company said it had reached 97 million active users per month In 2024.
Tubi dismantled it with its wide library of TV programs and licensed films, as well as the original programming. Super Bowl’s broadcast was a way to present its platform to more viewers, who had to subscribe to a free account to watch the game.
The service was characterized by the shoulder content, such as the prehistoric show that focuses on fashion, for people who were more interested in the cultural aspects of Super Bowl than the game itself.
Tubi has grown since it was purchased by Fox in 2020. In December, 1.7 % of American TV watch, more than his colleagues, for free TV sign and famous subscription services including Peacock and Max, according to, according to the PEACOCK and Max, according Nielsen data.
Topy is especially popular among the young and varied fans.
In 2023, the company said 36 % From Tubi monitors between the ages of 18 and 34 years. In December, 45 % of Tubi Watch came from the black fans, Bi was previously reported based on Nielsen data.
Two years ago, the Tubi advertisement evoked some chaos. He made viewers believe that they sat on far And change the application they were using.
The company bent in strange Marketing approach again this year, which helped her build a social media tan. Super Bowl Bowl appeared A header in the form of a cowboy hat that loves to watch Westerners.
“We have taken a lot of risks at that time, and it has set somewhat pace for how to get close to work during the past two and a half years,” Parapbano said previously.
