Jeff Bezos once tried to buy Netflix, the co-founder says: “We have said no, then we worked on A- for 20 years- Netflix (Nasdaq: Nflx), Amazon.com (Nasdaq: Amzn)

During the formative years Netflix Inc. NflxParticipating founders Mark Randolf and Red Hastings He made a bold decision to reject the acquisition suggestion from Jeff BezosFounder Amazon Inc. amzn.

What happened: According to a recent interview, Hastings said that Bezos showed interest in buying Netflix in 1998, as part of the Amazon strategy to expand in the video market. “Unprecedented, for example, an official offer. It was a kind of exploration.” He said.

“We said no and then we worked on A – for 20 years,” said Hastings.

Although no official offer is made, the Bezos team suggested a price in the eight low numbers, which Randolph estimated between $ 14 million and $ 16 million, according to his 2019 memoirs, “this will never succeed.”

“When a person uses” eight low numbers, “Randolph wrote in the notes, and this is barely eight numbers. This most likely means between 14 million dollars and 16 million dollars.”

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Despite facing financial difficulties, the founders participating in Netflix believed they were about to achieve a big achievement. They have succeeded in obtaining sources almost every DVD disk, where they placed Netflix as a higher online source for DVD tablets. As a result, they rejected Bezos offer.

In the development of fate, Randolf and Himingz found themselves in a similar dilemma with the popular films in 2000, but this time they were looking for a deal. However, the CEO of Blockbuster, John Antioco, did not take their proposal seriously.

Why do it matterToday, Netflix has grown to become a global giant to broadcast the video and produce it with a maximum market of 411.34 billion dollars and more than 300 million subscribers around the world.

The decision to refuse the offer of early acquisition of Bezos has clearly resulted, allowing Netflix to present its own way in the industry and become a pioneer in the broadcast market.

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Photo: Shutterstock/Daniel Avram