Most people talking about artificial intelligence seem to have obtained concussion during Ted’s conversation. Everything “changes the game” or “sabotage”, usually with a voice indicating that they either sell you something or try to get an invitation to speak in Davos.
The artificial intelligence that we have seen has been raised over the past few years is very impressive and is still able to surprise me. But behind all this noise, there is something clearly clear.
Currently, a semi-functional person-perhaps with a small child in one arm and borito residues in the other-can build something really useful using artificial intelligence.
You do not need to start a “project”. You do not need a company with a Latin logo. You can just start. Small tool. Strange service. Or just offer a boost to your small work that already exists. It doesn’t matter; What you need is the kitchen table and a half baked idea. If that is specific, if it is dissolved, if that makes someone moderately grateful – you are cooking.
I do not say that artificial intelligence will manage your work. But it helps you move faster, bridge skill gaps, and create a good function.
This is what I mean
You are working on a bulletin on your dog side. You are a slap together in Canva. Looks … fine. You are not determined. Take a screenshot and say, “Hey, ChatGPT, how can I make this better?” It tells you to move the 20 -pixel logo to the left, darken the title, and add a shade of dropping. You are doing it. It looks better. You have no idea why. It doesn’t matter.
You are writing your page about you and it seems that you are applying for a job in worship. You are asking for artificial intelligence to rewrite the matter to look “friendly but not fake”, and suddenly I wrote like a real person he wrote.
These things were taking forever. I was giving up the name of the product and ending up with something that seemed to be a prescription medicine. Return the same paragraph twelve times before saying Nail Fever browses, just to find a more ignorant writer. Design a sticker and convince yourself almost that people will appreciate the aesthetics of MS.
Now you have a moderately qualified assistant who never sleeps, never eats, and the judges are rarely – even when you ask things like, “Should I call” minced meat “?”
(Which, by the way, yes. You must definitely.)
Here is something you can try
Go to a tool like confusion and ask for transition through actual review sites and discussion forums. You don’t want an advertising version. You want chaotic ideas and real sentences written by people who bought something and they were Opinions.
You may ask her:
“Based on the observations that I have shared about my ideal customer, you find me a real voice to formulate the customer about problems, frustration, desires and past failure. Give priority to the patterns that you see frequent through reviews or threads. Give me at least five examples in each of these categories – it is not actually available for anything else. On real review sites.”
So let’s say that you are a small business consultant, or perhaps just a cunning friend in your town. And your perfect customer is something like that:
A woman in the 1930s to the 1950s has become one way or another, an informal commission for family service work – plumbing, air conditioning, construction, pest control, and possibly landscapes. Her husband (or my brother, my father, his cousin, etc.) is great in practical work. But it keeps the lights-managing the schedule, sending bills, dealing with customer texts, publishing cross fog before and after the picture on Facebook, and trying to make the web site “unpopular”.
It is not an anti -technology. Google and Venmo and perhaps even Quickbooks are used. But it was not registered to be the Information Technology Department. She just wants simple tools that make businesses look legitimate, work better, and stop making them feel that they collect everything together.
She was tired of the tools that promise the moon but very complicated, so she ended up handing Jim manually to appear at 10 am. She is definitely tired of speaking to the web site designers who want to ride it on the Sufi brand “Journey” for $ 15,000 and three strategic calls.
Possible phrases that you will return to:
problems
“I’m doing all the scheduling, billing, and customer calls on top of my own job. It feels like I have two full-time jobs.”
“Our website is so outdated, but every time I try to update it, I get lost. I just want something simple that I can manage myself.”
“I have to manually text every customer to remind them about their appointment because our system doesn’t do it for me.”
Frustration
“I tried using [software name] but it was so complicated, I gave up. I don’t have time to watch hours of tutorials.”
“Every designer I talk to wants to sell me a ‘branding package’ when I just need a website that works and doesn’t look like it’s from 2005.”
“Why does every tool for small businesses assume I have a tech department? It’s just me!”
Desires
“I just want something that sends reminders automatically so I don’t have to chase everyone down.”
“If I could find one tool that did scheduling, invoicing, and messaging, I’d pay for it in a heartbeat.”
“I want our business to look professional online, but I don’t want to spend thousands or have to learn coding.”
“I’d love to spend more time with my kids instead of being glued to my phone all night.”
Past failure
“We paid a guy to redo our website and it took six months. Now it’s still broken and he’s disappeared.”
“I tried QuickBooks but couldn’t figure out how to set it up for our business. I ended up going back to Excel.”
“We signed up for [software name] but nobody used it, so now I’m stuck with a subscription we don’t need.”
“Tried to automate our invoices and it just made more mistakes for me to fix.”
Most people do not want to disrupt an industry – they just want to do their businesses
It does not try to expand the scope of a technical company. She just wants to book jobs, send bills to get their salaries, and stop textual messages by hand, and she has a web site that does not make people wonder if they are still working. And most of all, she wants to spend her evenings with her children instead of the problems of repairing the screen that the program was supposed to solve.
And what is it truly You want to stop feeling that it is the weakest link in the work you maintain mainly with adhesive tape, coffee and absolute stubbornness.
This is a real audio language that you can build the content around it. This is your road map. It is the blog publications. YouTube videos. The intended page version. Services people really want. Answer a real question with real solutions. The goal is to solve something in a way that makes someone a gesture and says, “Yes! This is it exactly I was not dealing with. “
It’s time now to build something small and real
So if you have an idea – a small one, the type you feel almost is to say loudly – it’s time now. Make the thing. Sell it. Its modification. Talk to your customers. Fear artificial intelligence helps where it is logical.
We have spent the past twenty years of acting like every work that must expand, disrupt and exit. But it turns out that there is only a pleasant thing about making something that people want and give them for money.
Imagine that.
