During the Paris Blockchain Week, a dedicated painting for an intersection Artificial Intelligence (AI) and Web3 and luxury brands One of the most important topics in technological innovation: How to combine intense allocation regarding the brand identity and values.
Experience is the new luxury: AI as a customization engine
in LuxuriousAll the details are concerned. Today more than ever, personal experience is one of the basic origins. As the speakers explained, artificial intelligence can become a powerful tool to create designed reactions, take advantage of the data collected through digital portfolios, prove attendance, and decentralized identities.
Let’s imagine, for example, a loyal agent for a high brand of fashion. Thanks to the analysis of the data in its wallet, artificial intelligence can know whether they have participated in exclusive events, which the products they bought, and what are the preferences they expressed in the past. This would allow the brand to submit a file VIP treatmentSpecial groups, reserved events, or even wine to pair with dinner based on the customer’s personal tastes.
Creativity is indispensable, but artificial intelligence enhances service
While recognizing the exceptional progress of Amnesty International, speakers emphasized that creative designers, managers and storytelling narrators are indispensable. Artificial intelligence will not replace human creativity, but it can Expanding its effect through overwhelming and personal experiences.
This is where Agentic AI plays: a model capable of engaging in dialogue with the user proactively, and adapts to their actual time needs. It is a model transformation: from a passive consumer to an active organ in an invisible society.
Brand’s dilemma: innovation without losing control
The balance between innovation and brand protection sensitive. Luxury companies focus on originality, exclusive and very high standards. That is why the idea of relying on a year -old AI models, such as those that provide them Openai or humanIt can raise concerns: bias in data, loss of control of the brand tone, and reputation risk.
the solution? Use open source, customized and training models with ownership data. The brand like Christian Louboutin, for example, LLM (a large language model) can develop on safe infrastructure, and can only be accessed internally, ensuring consistency with its own values.
Decentralized infrastructure: the new boundaries for artificial intelligence training
The other main theme that was eager was the arithmetic energy explosion required to train artificial intelligence models. from GPT-1 (100 million teachers) to GPT-4 (1.8 trillion)The si direction is clear.
The future of artificial intelligence is in the decentralized decentralized infrastructure. Projects such as Depsic, which suggest Open source thinking modelsAllow the smaller entities to train advanced artificial intelligence with reduced costs, and to maintain their technological independence.
Another major point related to understanding codeThe minimum language units treated by artificial intelligence models. The thinking model processes up to 20 times of the distinctive symbol compared to the standard LLM, which requires greater mathematical strength.
Giant computers such as the Colossus collection are written by Elon Musk, with more than 100,000 graphics processing units, the start of this arms race.
Conclusion: It is time for construction, without losing identity
The committee concluded with a major reflection: there is no single recipe for applying artificial intelligence in high -end sectors. But there is one certain thing: brands must experience, keep controlling their narration and adopting safe, moral and transparent solutions.
In a world in which every agent can become an active member of society thanks to the digital portfolios and verbal identities, artificial intelligence is no longer just a tool: it is a strategic ally.
The future of luxury depends on data, specially designed, not central. It has already started.
