- Asics and Novak Djokovic have created the perfect tennis shoes for the best players in the world.
- Gel-RESOLUTION meet the needs of the elite athletes and ordinary players.
- Asics puts comfort and performance above everything else.
Walking through Coyung Lun Tennis Club In East Melbourne, you are reminded of countless moments of tennis that still resonate in its halls to this day. Australian codes such as Bat Cash and Ash Barti are perpetuated with a mausoleum -like sanctification. Many prizes and medals lined up on both sides of the corridors when you enter.
This historical place, known for its clean herbal plays, welcomed thousands of tennis fans every year during the 1970s and 1980s. Its small stadium has created a relatively intimate atmosphere that strengthened the close contact between the players of the championship and the attendees – a remarkable exit from the largest tennis tournaments such as Wimbledon – giving fans a traditional peace championship with a unique Australian magic.
The development of the Open Australia Championship and the Eternal Coin Championship
after Australia Open Championship Kooyong moved to Flinders Park in the late eighties, then turned into one of the most distinguished clubs in Australia, yet its AO heritage remained existing. Today, this is the perfect background for the leading brand in the field of ASics to announce the latest generation of tennis shoes, GEL-RESOLUTION X, which is designed and tested by the most sports players for awards in history.
“It is the best tennis shoe that you played ever.”
Novak Djokovic
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“Asics have traditions and long history of tennis,” Novak Djokovic told Queion’s media, including DMARGE.
“But of course, it’s one of the most famous brands in sports in general, worldwide. I am biased because it is clear that I have already wore ASICS shoes for several years. But for me, it is the best tennis shoe that I played at all.”
Asex: A brief history
ASICS started her life as a small sportswear company founded by Khatiro Oneitsuka in Kobe, Japan. In the middle of the twentieth century, the company was founded with the aim of creating high -quality shoes that promote physical and luxury health in post -war Japan, embodying the company’s slogan Anima Sana in Corpore Sano (which you will notice the ASics abbreviation).
This permanent philosophy has directed brand innovations throughout its 100 -year -old history, especially in developing high -performance shoes and clothes that put comfort and stability in the heart of everything that ASics do and do.
Djokovic continued: “The two most important elements of the tennis player are the tennis and shoe racket.” “So you cannot tamper with these two and very difficult to change them, and as soon as you feel comfortable with the shoe, you want to stay in this shoe.”
“But I think there is a great kind of approach and philosophy that ASics follows for innovation and trying to be always better, even if it is a small percentage than it was in the previous year. This is something I respect because I agree with this type of mentality.
Asics unveils Gel-RASOLUTION X
Novak Djokovic spoke to a selection of the media before his campaign for the 2025 Australian Championship, the most crowned player in history with 24 Great Slam titles – which is equivalent to only Australian legend Margaret Court.
Last year, he completed his wardrobe by winning the Olympic Gold Medal in Paris, a title that he has erected in four previous games. He continued the victory over his last rival in the French capital, a clean historic sweeping for all the main titles available to the modern tennis player. The twenty -fifth title in Melbourne will enhance his claim that he is the greatest player ever. Of course, Djokovic’s caliber asks shoes that fit his unusual achievements.
the Asex most of the decision x It is changing the rules of the game for the modern player. The highest ankle support and the patented DYNACING technology means that this next generation of shoes provides a tight fit for the player, which enhances stability and control of explosive side movement.
Those who have read some of my reviews of shoes will know that an ankle is exhausted. This means that my success scale revolves around avoiding the physical therapy room after the physical session and ensuring that I am able to recover effectively to do this again.
It is good to keep my feet protected from injury – I feel that this should be the minimum of any shoe that enters the market. The most important thing for me is to enjoy the confidence to do that additional rush from the baseline or even running towards the network.
This is where ASICS continued to excel in this field (where the competitors may have failed constantly); The shoes that can support my stability and give me confidence to move even with the frequent injury are the immediate winner.
“ASics’s technical team, along with the administration and all the participants, but in particular the technical team, has made a lot of effort with me and with my team to develop the” ideal tennis shoes “assigned to me. Djokovic revealed.
“It took nearly three years to reach the point where we can say: Well, we have this shoe that I have been playing in the past few years.” For me, it is difficult for me to imagine playing with different shoes. “
The new ASics is completely designed for medium players to competitiveness who dominate the baseline, and has reached a lot of noise. Support from some of the biggest names in the tennis world – Novak Djokovic, Patrick Moratoglu and Alex de Minor, to name a few – has put this next generation of tennis shoes on the statue base before the Australian Open this year … I could not wait to see The cause of all this uproar.
Ideal tennis shoes for all capabilities
Now, before we went to Melbourne, we were invited to complete a self -evaluation model for our capabilities. We have been given three options: the novice, the average and the advanced. After spending half a day in my office in Sydney, I think about my choices, and I remember every sending and every blow I made in the previous year, settled on a happy way and chose the average.
When I entered the legendary kyyong stadiums, where the tennis greats like Pat Cash, Lieon Hyite, and Billy Jin King were shining one day in the foundation line, I quickly wondered about my choice. The quality of the play was not less than humility.
To give us the appropriate challenge and test the latest innovations in the field of shoes, Asics did not only collect journalists, but also gathered emerging talents from all over the world and a handful of its ambassadors. Among the audience was Lorenzo Moutei, Patrick Moratoglu, Yasmine Paulini and Anus Jaber, where they easily paid front strikes while I was quietly wondering whether I could change my evaluation again to the novice level.
But there was no time to guess, and frankly, it wasn’t important when I entered Asics Gel-RESOLUTION X.
GEL-RESOLUTION X test in Kooyong
Immediately, the general comfort of the shoe has emerged. You expected luxury tennis shoes to be solid, but Gel-RESOLUTION X is at another level. Maybe I finally wear the shoe that suits me after all these years. But I would likely take advantage of the two -pieces and the gels of the shoes, which makes each step look lined but fixed when I tried to return bold.
Then there is Dynawall technology, which looks like a secret weapon to achieve side stability. Whether you charge along the basic line or cultivate your foot on the axis, the shoe responds in a way that makes you feel safe and graceful, and expects your movements effortlessly.
“I think we are a brand directed towards products, and our DNA revolves around craftsmanship,” Lee Zandbergen, Senior Trade Manager for Asics Emea, later.
“Gel -RESOLUTION X is perfect for the basic playing style, as it comes to players who have more defense and are behind the basic line, and they move side by side. For them, we have a special shoe that provides more stability – to make sure that when you move side by side , You get the support and stability you need to play in the most effective way.
How Asics became the favorite shoe for your favorite tennis player
On the practical level, it is the type of shoe that does not only perform, but also encourages you to play better. It makes you feel as if you belong to the field with the likes of Moutei or Jaber, even if it is a front blow to you, otherwise.
This is because ASics spent years working closely with professional tennis players to produce her shoes, calling for sincere comments about what succeeds and what does not succeed in achieving design and comfort.
“It is strange, we always say in our first conversation or our discussion with the new players: Please be as negative as possible. So, if there is anything that bothers you, or if there is something you do not feel fine, then tell us,” Zandbergen continued. .
“We use these ideas as a brand to improve the next model, or even sometimes improve its model, right? This is what we are always trying to do with our shoes.”
Novak Djokovic and the race with time in Paris
One of the examples was before the Olympic Games last year in Paris, when Novak Djokovic called for ASics for a problem related to his shoes.
The circumstances were in Roland Garros in May unusual. Cold temperatures and high humidity affected the surface of the clay that Paris was famous, making it smoother. Many players, including Novak, were sliding more than usual. Five weeks before Djokovic appeared in the Olympic Games, there would have been a serious problem.
“I started working with the Asics Sports Science Institute and our customization team to see if we have an external sole with a more open structure – like the winter frame – it can get rid of clay better,” Zandbergen said.
“We found one, but the challenge was its suitability for Novak shoes. It was not a perfect match, but it was well appropriate enough – about 90-95 %. Although I can say it was not completely appropriate, it was it. Good enough so that no one noticed it.
The team rushed to the shoes to Paris, where he delivered it just three days before Novak Djokovic descended to the stadiums and tried to win its first Olympic gold medal. The Serbian tested them, and Asics heard anything – until he won the gold medal.
“The next day, I was at the Asics house in Paris, where Novak stopped. He ended that story, we thought this is even ascrez for rebuilding the shoe and giving him an additional choice.
After concluding our session in Kyung, it became clear that Djokovic and I may have a little different priorities when it comes to tennis shoes. For the most culminated sports player, the shoe that keeps him at the top of his game is invaluable. For me, just stay in the match more than enough. Fortunately, ASICS managed to create the perfect shoe for each.
