What happens when Blockchain combines bonuses, competition and social tasks to re -involve its community? This is the hypothesis behind My neighbor Alice is 500 thousand dollarsIt was announced as part of the celebration of her birthday in the game. Starting June 3, the campaign offenses the largest flight in the history of the game, with $ 500,000 of the distinctive symbols of the players.
But besides the gift, this campaign mechanics refers to a broader strategy: reactivating sleeping users, expanding players ’networks, experimenting with multiple stages that mix play and social media.
What is my neighbor, and why does it matter?
Gary Alice It is a multi -players -played game built on Chromia BlockchainWhere players collect resources, draft NFT, and allocate virtual lands in a common environment called Lummeunda archipelago.
The game topped the headlines when it was called Binance project for this year Since then it has become one of the most famous names in the world of specialized games for web3 games. What distinguishes it is to focus on OwnershipHow to play the community, and the ability to formulate existing trading elements like NFTS.
Unlike traditional games, where the assets are lock Owning and trading the elements inside the game Independently. This model attracted both players and speculators, although interest in this type was periodically.
The Airdrop structure is destroyed by $ 500,000
Airdrop is Divided into four wavesEvery time for about a month. The schedule begins June 3 With the first stage of the campaign entitled Chapter One: A new adventure. Here’s how to distribute rewards:
- Wave 1 (from June 3 to June 17): $ 50,000 is not distributed
- Waves 2-4: Increased amounts, ending on October 14
- $ 400,000 Alice For senior artists on the leading painting
- $ 100,000 Alice For participants who meet the minimum points in the wave 1
To earn points, users must complete a mixture of Daily tasksIncluding:
- The tasks inside the game
- Create content
- Participation of social media
- Refusal
Every month, and Reintegration of leadersAnd a new set of challenges is presented, giving both new arrivals and returning players a new opportunity to compete.
What are the leaders of the leaders and rewards?
A Leaders Players are classified based on the number of points they accumulate by completing tasks. These tasks differ in difficulty and influence. For example:
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Participation is published on Twitter 10 points
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The completion of the complex search inside the game may be 100 points
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Referral of new users may be the accumulation of higher complications
A Bonus It is the interface in which players see available tasks, track their points, and demand qualified rewards. By switching to post, Alice offers the reactions that rewarded a fixed effort over time.
Will this air revive the game?
The timing of this campaign seems strategic. While interest in Blockchain games has decreased since its peak 2021, developers turn into Bonuses focus on society To revitalize attention. In a statement posted on the official website of the Alice neighboring web, the team notes that Airdrop aims to “a long -standing bonus and bring new players through the incentives of the classes.” This is not only about giving up the symbols. It is about Enhance retention And increase daily active users through low allocation tasks that can be performed without a deep play experience.
However, web3 games often raises a fair concern: Are players participate in the game, or only for the reward? If the last, what happens after the air ends?
The success or failure of this campaign may provide a reference to other Blockchain games. Here why:
- If the players participate useful, it could be the case Verify the validity of the air -based growth models
- If the players simply extract the value and exit, it enhances the idea Avatar incentives alone cannot build game societies
In traditional games, bonus systems are carefully balanced to maintain long -term participation. In Blockchain games, where users can extract the value of the real world, the risk of “farm and fleeing” is much higher. the Airdrop campaign design Through repeated resets, it appears that the incentives for creating content, and real progress within the game recognizes this danger and attempts to alleviate it.
My opinion
Airdrops of Crypto often feels the short -term marketing business. but The Grand Alice campaign shows more strategic depthEspecially with the inclusion of game nights, referral rings, and dynamic leaders. However, the real test is whether players remain after demanding bonuses. Follow -up will be determined in the long term, not the sharing of the wallet, the success of the campaign.
I also think this model can serve as a file Other Blockchain games scheme This conflict with the conversion of speculation into a stable user growth. The balance of fun, incentives and societal interaction will remain essential.
Final ideas
ALICE AIDROP $ 500 $ is not just a marketing event. It is a case study on how web3 games are evolved. Whether it becomes the best practices or a warning tale that depends entirely on what the players choose to do after that.
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