- Sean Evans criticized the advertisers of a “hot” estimate in YouTube compared to the TV shows.
- YouTube is a challenge for traditional TV, but some advertisers still ignore it.
- He said that the “hot” success highlights the influence of YouTube, despite the initial concerns of cancellation.
Sean Evans, the host of the “Hot Dialogue” program, said that he is sick from “having to clarify the famous YouTube series for advertisers who are still thinking of the platform less than TV.
“The obstacle that I think we all want to give up brands is the idea that there is some difference between the eyes of YouTube versus the eyes on the linear TV,” said Evans.
“It is worth comparing and competing with all these other offers, and in many ways in those groups, he ignores these offers,” he said. “This is sometimes difficult for brands to turn her heads around, but it is just a fact that can be clearly noticed, and I am tired of having to explain this over and over again.”
YouTube has become the best two -year TV viewing destination in a row, according to Nielen, on the strength of independent creators, which increases increasingly calms the old Hollywood players and causes the knees and searching for their shows faced by the creators.
However, some advertisers of the blue slide are still thinking of the platform less valuable than traditional TV, due to many videos created by users.
Evans is one of the oldest and most successful. “Hotons” began 10 years ago, from the complex media, which became part of Buzzfeed in 2021. Over the years, guests such as Margot Robbie, Scarlett Johansson and Gordon Ramsey were hosted. He and a group of investors first bought that we are taking the studio behind “Hot Ones”, last year from Buzzfeed in a deal worth $ 82.5 million.
During the session, Evans expressed concern about the offer that was canceled in his early days.
“It was not a great success at the beginning, and I was joking with Chris [Schonberger, ‘Hot Ones’ cocreator] He said: “All the time about how we really eat this hot food and no one is interested at all, if this is on a network or something like that, we may have been canceled before we have a chance to find out exactly what the exhibition is and what it means.”
He also talked about his passion for reading viewers’ comments, which he uses to stay in contact with the audience.
“I always go to the comments,” he said. “There are Nilesen classifications or anything else, but you don’t have this two -way street. This is a type of drug for me. It is actually a dopamine blow I look forward to every week.”
Evans also explained how to prepare for interviews. Depending on the guest, he listens to their music, watches their films, or reads their books.
“You just dive into the materials as much as you can,” he said. “After you have a kind of idea about who this person is, know if you can extract an interview from that, then do the same in psychology on the chair with the person.”
He also revealed that there is no special sauce to deal with the effects of the consumption of all hot wings.
“I just ride it, as you know. I think, as you know, as it can be painful and sometimes miserable, is uncomfortable as it is, it’s much better than my life before that,” he said.
